How to reach Gen Z on TikTok
TikTok is increasingly coveted by brands looking to capitalise on the platform’s success, and who see it as a […]
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Snapchat and millennials
While Snapchat came in under its targets for Q2 2022, the app remains incredibly popular, coming in third place […]
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The TikTok Creator Fund
The TikTok Creator fund has been available in Europe since September 2020. The scheme allows content creators to be […]
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Snack content – short and viral masterpieces
On social media, the trend is for short and impactful content that users successively share and appropriate, generating a […]
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Make the most of going viral on TikTok
With its catchy short-form premise, TikTok has become the social media platform where it’s all about going viral. It’s […]
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Reels, Shorts, Spotlight… are all social networks copying each other?
The success of TikTok, the short video social media platform, cannot be disputed. With its innovative format, the app […]
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Influencer Marketing on TikTok: new behaviours and best practices
In just a few years, TikTok has become a staple of any brands’ social media strategy. With its funny […]
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Snapchat Spectacles – augmented reality glasses
In recent years, the famous Snapchat app has launched several models of connected glasses that they call Spectacles. Its […]
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Instagram Reels – an appealing and effective format
In 2020, Instagram endowed itself with a new feature, Reels. Clearly inspired by TikTok, the short video format first […]
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