In 2022, unless you’ve been living under a rock, everyone’s heard of TikTok.
TikTok is the world’s most downloaded app.
TikTok is a platform for sharing short video trends with music and filters. It encourages its users to post creative – and addictive! – content
TikTok in France
According to We Are Social x Hootsuite 2021, TikTok boasts 14.9 million users in France, which works out at more than one in five people. This figure continues to grow as the platform adds new features. You can find more information here.
According to Alioze, there are over four million active daily users from France on TikTok, 56% of whom are women and 44% men.
France comes in at ninth place on the leaderboard of countries with the most influencers. According to a 2019 study by Hype Auditor, TikTok France’s most influential accounts record 20% higher engagement than global engagement rates.
In comparison with other social networks, TikTok is an exclusively video-based platform. Its algorithm is no secret, allowing for new and small content creators to have their videos and new trends seen by large numbers without having to sponsor their posts.
In order to be seen, all you have to do is post strong, original content. The easiest way to hit high performance on TikTok is to be present and interact as much as possible with your followers. Also, keep in mind that there is no best time or day to post to TikTok, the platform takes care of showing videos at the best times based on the audiences that could be interested.
TikTok allows any and all content creators to share their passions. As a social network, TikTok gives anyone the opportunity to become a star overnight thanks to an influencer marketing strategy.
Where on Instagram you need to invest time, work, and energy to perhaps reach a decent-sized audience, on TikTok everything is fast and effective.
In 2022, TikTok offers a host of significant opportunities.
How to generate leads with TikTok
TikTok doesn’t offer a wealth of professional features.
So, what can you do to get people to sign up to your newsletter or get to your landing page?
TikTok has come up with its “Lead Gen” format to fill this gap in its features.
It allows you to gather together a database of qualified contact to reach new potential customers and convert them into buyers.
How does TikTok’s Lead Generation work?
It’s really simple: you ask TikTokers to fill in a form with information such as their name, email address, phone number, etc., in order to get back to them about a product or service that might interest them.
The information they provide guarantees a powerful link between you and your future clients. You can download the data manually or integrate them directly into your company’s CRM.
The aim is to convert everyday TikTok users into professional contacts.
Case study: Jonak
Jonak is a prestigious brand in French shoe design. It was founded in 1964 on Paris’s famous Saint-Placide street by Marcel and Josette Nakam.
We used this Lead Gen strategy before Black Friday to generate “hot leads” and get viewers excited about the upcoming promotions, in order to optimise results during Black Week.
Over 2,500 qualified leads
A cost per lead as low as €0.17
(average campaign CPL of €0.47)
A ROAS of 4.52 on this audience during Black Friday!
Do you want to develop your sales online with TikTok?