Recently, Mark Zuckerberg’s firm launched, in addition to Facebook avatars, Facebook Shops. This e-commerce platform allows small businesses on Facebook and Instagram to create their own shop and sell their products direct to consumers. The concept isn’t dissimilar to Pinterest’s Shopping Spotlights: make the transition to selling online as smooth as possible, overcoming the challenges we faced with the health crisis of recent months, according to Fiji Simo, director of Facebook.

The process is simple and free, since companies can choose the products they want to showcase in their catalogue. They then simply customise the look of their store with a cover image and colours that make their brand stand out.

Users can find stores on a business’s Facebook page, Instagram profile, stories, or ads. From there, they can browse products, save them to a wish list, and place an order, either on the company’s website or directly through the app.


To make the shopping experience even easier, several partners are also part of this new project, such as Shopify, BigCommerce, WooCommerce, and Cafe24.

Facebook lets customers message businesses directly via WhatsApp, Messenger, or Instagram to ask questions, get help, track deliveries and more. In the long term, they’ll even be able to view the store and make purchases from a WhatsApp, Messenger, or Instagram chat screen.

Oh, yes! Facebook is already planning to add new video connection tools to make shopping easier in the coming months, including the Instagram Shop and live shopping features.

If you’re looking for a good Facebook Ads agency, we’re here to help you make your sales take off 🙂


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