Programme bêta TikTok pour la Création

All about the TikTok for Creation Beta Program

Since 2020, TikTok has been growing steadily with impressive numbers. With more than one billion monthly active users and […]

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Tiktok Branded Mission, le nouveau format publicitaire

TikTok Branded Mission the format that is revolutionizing micro influence

In 2021, TikTok has become the most downloaded app in the world with more than 700 million downloads thus […]

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Ray Ban Stories Meta

Ray-Ban Stories: Meta lands on the connected glasses market

What is Ray Ban Stories Meta? The market for connected glasses welcome a new major player Meta (formerly Facebook). […]

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How to reach Gen Z on TikTok

TikTok is increasingly coveted by brands looking to capitalise on the platform’s success, and who see it as a […]

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Snapchat and millennials

While Snapchat came in under its targets for Q2 2022, the app remains incredibly popular, coming in third place […]

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The TikTok Creator Fund

The TikTok Creator fund has been available in Europe since September 2020. The scheme allows content creators to be […]

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Snack content – short and viral masterpieces

On social media, the trend is for short and impactful content that users successively share and appropriate, generating a […]

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Make the most of going viral on TikTok

With its catchy short-form premise, TikTok has become the social media platform where it’s all about going viral. It’s […]

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Reels, Shorts, Spotlight… are all social networks copying each other?

The success of TikTok, the short video social media platform, cannot be disputed. With its innovative format, the app […]

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