All about the TikTok for Creation Beta Program
Since 2020, TikTok has been growing steadily with impressive numbers. With more than one billion monthly active users and […]
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TikTok Branded Mission the format that is revolutionizing micro influence
In 2021, TikTok has become the most downloaded app in the world with more than 700 million downloads thus […]
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Ray-Ban Stories: Meta lands on the connected glasses market
What is Ray Ban Stories Meta? The market for connected glasses welcome a new major player Meta (formerly Facebook). […]
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How to reach Gen Z on TikTok
TikTok is increasingly coveted by brands looking to capitalise on the platform’s success, and who see it as a […]
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Snapchat and millennials
While Snapchat came in under its targets for Q2 2022, the app remains incredibly popular, coming in third place […]
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The TikTok Creator Fund
The TikTok Creator fund has been available in Europe since September 2020. The scheme allows content creators to be […]
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Snack content – short and viral masterpieces
On social media, the trend is for short and impactful content that users successively share and appropriate, generating a […]
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Make the most of going viral on TikTok
With its catchy short-form premise, TikTok has become the social media platform where it’s all about going viral. It’s […]
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Reels, Shorts, Spotlight… are all social networks copying each other?
The success of TikTok, the short video social media platform, cannot be disputed. With its innovative format, the app […]
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