Has TikTok overthrown Instagram?
TikTok is slowly establishing itself as a viable platform for brands and content creators. Indeed, the boom in the […]
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How to win over Generation Z with Social Shopping
Ecommerce is a sales channel in constant development, with ever-changing trends and constraints. Social Shopping – the integration of […]
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TikTok – a real e-commerce platform
There was a time when TikTok was only for cool kids. Then, in response to the massive increase in […]
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How to spy on your competitors’ Facebook Ads
If you’re launching (or are about to launch) an ad campaign on Facebook, the first thing to do is […]
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How to synchronise your Shopify catalogue with Pinterest
When Pinterest introduced Buyable Pins (also known as Shoppable Pins), online sellers recognised an opportunity to reach a whole […]
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Reels, TikTok, Shorts – short and addictive content
With the attention span of social media aficionados ever diminishing, the popularity of short videos is on the rise. […]
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Spark Ads: The new advertising format that’s a hit on TikTok
TikTok recently announced the launch of a new advertising option called “Spark Ads”, which enables marketing specialists to make […]
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Shopify vs. PrestaShop
Choosing the best e-commerce platform for your business is a crucial step in launching an online store. Your e-commerce […]
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Influencers: macro vs micro
Have you ever heard of Joe Wicks, Joe Sugg, Jake Paul, or even Mrs Hinch? The answer is […]
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