So'Cup

So’Cup is a French brand founded in 2017 by Ms. Sokona Diaby Martin, a young entrepreneurial mom.

Its mission is to help women regain control over the way they experience their periods.

The So’Cup brand offers a range of products designed to democratize and demystify the rules.

From panties to menstrual swimwear, cups and accessories, we’ve got everything to meet every woman’s needs.

In 2022, So’Cup called on Neads to set up and manage its campaigns on TikTok and Snapchat Ads.

The brand also relies on Neads Creative Studio to create impactful videos with Motion and UGC content creators.

Socup

Neads in action

Snapchat Ads
  • Acquisition and retargeting campaign set-up
  • Personalised and similar audience creation
  • Catalog sales campaign
TikTok Ads
  • Acquisition and re-engagement campaigns
  • Setting up the Spark Ads format
UGC Creators
  • Collaboration with 4 UGC content creators
  • Creation of 8 authentic UGC videos
Socup-5

Results

650k
impressions over Black Friday
8
UGC videos
4
content creators

Our latest Ads creatives forSo’Cup

Our Success Stories

  • 9,3
    average ROAS over the year
  • +40%
    new customers
  • >2M
    impressions
Find out more
  • -82%
    CPA on the VIP List campaign
  • >1M
    impressions over Black Friday
  • +20%
    additional revenue with TikTok
Find out more
  • -40%
    CPA in two months
  • >2M
    people reached on Snap and TikTok
  • +30%
    additional turnover
Find out more
See all our success stories

The latest in social shopping

Whitelisting-Instagram

Instagram whitelisting: The future of Instagram advertising

Collaborating with influencers and content creators has become an almost essential strategy for brands in 2023. The influence market […]

Voir l'article
Search-Ads-TikTok-Beta

TikTok Search Ads: Search Ads are coming

Since its launch, TikTok has grown exponentially, with over 1 billion monthly active users worldwide. TikTok is even the […]

Voir l'article
Snapchat-First-Commercial

Snapchat First Commercial: An Exclusive Advertising Format

Snapchat is a photo and video sharing social network, launched in 2011. It allows users to create ephemeral content, […]

Voir l'article

Who's speaking about us?