Juliette has a gun

Over 15 years ago, Romano Ricci, great-grandson of the famous Nina Ricci, founded the prestigious perfume brand Juliette has a gun.

Exclusively dedicated to women, the brand is inspired by Shakespeare’s iconic character.

Juliette has a gun offers a range of noble, elegant and contemporary fragrances designed for all women.

In 2023, Juliette has a gun called on Neads to develop the brand’s image and increase sales in the United States through high-performance advertising campaigns on TikTok Ads.

Neads in action

TikTok Ads

Set up conversion campaigns
Create traffic campaigns to sephora.com
A/B testing of different creatives
Launch of a Top Feed awareness campaign
Launch of Video Shopping Ads at the top and bottom of the funnel
Using Spark Ads format
Set up a TTCX TikTok campaign
Collaboration with several TikTok creators

Results

+25M

impressions

+6M

reach

+230k

website visits

Our latest Ads creatives forJuliette has a gun

Our Success Stories

9,3

average ROAS over the year
+40%

new customers
>2M

impressions

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-82%

CPA on the VIP List campaign
>1M

impressions over Black Friday
+20%

additional revenue with TikTok

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-40%

CPA in two months
>2M

people reached on Snap and TikTok
+30%

additional turnover

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See all our success stories

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