Evidens de Beauté

Evidens de Beauté is first and foremost the love story between a businessman and Japan’s leading TV presenter, Eriko Nakamura, where chance brought them together in a Tokyo hotel elevator.

To pay tribute to his wife’s beauty, Charles-Edouard Barthes created Evidens de beauté, the perfect combination of French refinement and Japanese cosmetic expertise.

Evidens de Beauté called on Neads to expand into the buoyant social networking generation market, in order to boost their growth in the United States.

Neads in action

Facebook/Instagram Ads

  • Personalised and similar audience creation
  • Create videos with a focus on each collection
  • Launching conversion campaigns in the US
  • Launch of retargeting catalog sales

Results

+30%
growth online
>1M
impressions on Black Friday
x2
sales vs N-1

Our latest Ads creatives forEvidens de Beauté

Our Success Stories

  • 9,3
    average ROAS over the year
  • +40%
    new customers
  • >2M
    impressions
Find out more
  • -82%
    CPA on the VIP List campaign
  • >1M
    impressions over Black Friday
  • +20%
    additional revenue with TikTok
Find out more
  • -40%
    CPA in two months
  • >2M
    people reached on Snap and TikTok
  • +30%
    additional turnover
Find out more
See all our success stories

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