Code de la route

Code de la route is an online service for learning, revising and passing the Highway Code.

The platform is available via a mobile application and a website.

Code de la route offers numerous mock exams, hundreds of questions and a team available to answer any questions.

In 2022, the Highway Code called on Neads to manage its Social Ads campaigns (TikTok, Meta and Snapchat) to boost downloads of its app and build brand awareness.

Code de la route also relies on UGC video campaigns produced by Neads.

Code de la route

Neads in action

TikTok Ads

  • Deployment on iOS and Android
  • Using Custom Identity format
  • Setting up Top Ads
  • Using Spark Ads format

Meta Ads

  • Web conversion campaigns
  • API conversion set-up

UGC videos

  • 5 UGC creators activated
  • 8 videos produced
Code de la route

Results

+5,4M
reached on TikTok
-40%
CPA
8
UGC videos

Our latest Ads creatives forCode de la route

Our Success Stories

  • 9,3
    average ROAS over the year
  • +40%
    new customers
  • >2M
    impressions
Find out more
  • -82%
    CPA on the VIP List campaign
  • >1M
    impressions over Black Friday
  • +20%
    additional revenue with TikTok
Find out more
  • -40%
    CPA in two months
  • >2M
    people reached on Snap and TikTok
  • +30%
    additional turnover
Find out more
See all our success stories

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