+100
leads generated in the Paris Region
+100k
people reached
+1.8K
site visits
4
creative videos produced
Veolia’s challenges
Veolia was launching Bio’Pôle, a new service for restaurant owners in the Île-de-France region. To raise awareness of it, the group chose to explore new channels: LinkedIn and Meta.
The goal was twofold: gain visibility with restaurant owners and attract qualified prospects.
The need covered both creative, with visuals and motion design videos, and campaign management.
Our solution
Our creative and media teams worked hand in hand from the start.
We first created the videos and visuals, then launched awareness campaigns to introduce Bio’Pôle to a broad audience of potentially interested restaurant owners. This first phase also helped feed the algorithm ahead of the next step.
We then rolled out lead generation campaigns directly on the website, driven by motion design videos. Outcome: more than 100,000 people reached, more than 1,800 visits and more than 100 leads generated in Île-de-France.
Our creations for Veolia
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We developed a strategy and account structure tailored to Veolia’s needs and media budget, on two platforms that were new to the brand: LinkedIn and Meta. The setup was designed in two phases: awareness to introduce Bio’Pôle, then qualified lead generation.
Creation
Our creative team produced four motion design videos and several visuals to fuel the campaigns. The challenge was to explain a new B2B service to restaurant owners: clear messages, dynamic animation and a layout that’s easy to read from the very first seconds, whatever the placement.
Management
Our teams managed and fine-tuned the campaigns on an ongoing basis to achieve steady results in qualified leads while keeping costs under control. The awareness phase paved the way by feeding the algorithm, before the launch of lead generation campaigns directly on Veolia’s website.
Reporting
To track the setup’s progress, Veolia had access to a real-time tracking tool, personalized reports, daily feedback and weekly check-ins with our teams. This transparency made it possible to quickly adjust priorities and keep a clear view of the results achieved in Île-de-France.
