Wethenew is a platform specializing in the purchase and resale of limited edition sneakers and streetwear.
Launched in 2018, the brand has quickly established itself as the French leader in the sneaker resale market.
Wethenew wanted to promote its products and services on TikTok using creative videos via the TTCX program.
This program enables brands to benefit from creative videos offered by TikTok in return for a fixed advertising investment.
Neads therefore took charge of video production for this campaign.
Building on the success of this first collaboration, Wethenew has once again asked Neads to produce a new series of UGC videos for its Meta and TikTok campaigns.
Our creative team has selected the most relevant UGC content creators for Wethenew.
Our team has drawn up a creative brief for each video, which includes all the necessary information and serves as a framework for the creators.
The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.
Our editors take the shots and edit the videos, respecting the platform codes (duration, safe zone, CTA…).
