Manucurist

Manucurist is the beauty brand that is revolutionizing the world of manicure with natural, environmentally responsible nail polishes.

 

The brand offers a collection of Made in France nail polishes, made with natural ingredients, vegan, without toxic products and packaged in eco-responsible packaging.

Manucurist
5.9
ROAS on TikTok
+200
TikTok creators activated
+80
Spark Ads videos

Manucurist's challenges and requirements

Manucurist aimed to increase its visibility and sales on TikTok.

The brand wanted to strengthen its presence by activating influencer strategies with a large number of female content creators on TikTok.

At the same time, Manucurist aimed to improve the performance of its advertising campaigns on TikTok Ads.

Manucurist-green-flash

Solutions implemented by Neads

TikTok Influence

  • Monthly TikTok influence strategy development
  • Selection of the best creators
  • Collaboration with over 200 influencers on TikTok
  • Production and publication of over 80 Spark Ads videos
  • Setting up creative concepts and briefs

TikTok Ads

  • Manage and optimize TikTok Ads campaigns
  • Personalised and similar audience creation
  • Set up acquisition and retargeting campaigns

campaign videos

Manucurist

Manucurist

Manucurist

Manucurist

Manucurist

Manucurist

Manucurist

Manucurist

Our methodology

The different actions implemented
Logo casting

Casting

Identification and selection of TikTok influencers and creators suited to Manucurist’s image and values.

Script

Briefing

Proposal of various concepts and writing of creative briefs for influencers.

Tournage

Production

Production of the videos by the influencers, followed by validation by the brand before publication on their TikTok account.

Publication

KPI analysis

Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints available to Manucurist to track its performance.

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