Manucurist is the beauty brand that is revolutionizing the world of manicure with natural, environmentally responsible nail polishes.
The brand offers a collection of Made in France nail polishes, made with natural ingredients, vegan, without toxic products and packaged in eco-responsible packaging.
Manucurist aimed to increase its visibility and sales on TikTok.
The brand wanted to strengthen its presence by activating influencer strategies with a large number of female content creators on TikTok.
At the same time, Manucurist aimed to improve the performance of its advertising campaigns on TikTok Ads.
TikTok Influence
TikTok Ads
Identification and selection of TikTok influencers and creators suited to Manucurist’s image and values.
Proposal of various concepts and writing of creative briefs for influencers.
Production of the videos by the influencers, followed by validation by the brand before publication on their TikTok account.
Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints available to Manucurist to track its performance.
