+1M
impressions during Black Week
+20%
additional sales with TikTok
-82%
of CPA on VIP Lists campaigns
Jonak’s challenges
In 2021, Jonak wanted to accelerate its growth and gain visibility with Gen Z, on two platforms that were booming at the time: TikTok and Snapchat.
The brand entrusted Neads with managing its campaigns on both networks. Our creative team was also in charge of producing the videos to fuel them and organizing in-store live shopping sessions.
Our solution
On TikTok, we built the setup around the brand’s key sales moments:
- Personalised and similar audience creation
- VIP List campaign in the run-up to Black Friday 2021
- Launch of Premium Badged Ads to reach new customers
- Launch of Collection Ads to retarget people who had already shown interest
During Black Week, the campaigns exceeded one million impressions, and TikTok generated more than 20% in additional revenue.
Our creations for Jonak
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We defined and implemented strategies tailored to each platform, TikTok and Snapchat, to reach Gen Z where they spend their time. The setup was aligned with Jonak’s key sales moments, with particular attention paid to Black Friday 2021 and its VIP list.
Creation
Our creative team adapted the brand’s video assets to TikTok and Snapchat codes and standards: vertical format, pacing, hook and length. The goal was for each piece of content to fit naturally into these platforms’ feeds, rather than look like an ad repurposed from another medium.
Management
Our teams managed and fine-tuned Jonak’s TikTok and Snapchat campaigns using a test & learn methodology: formats, audiences and messages are tested, and the learnings applied along the way. This approach turned TikTok into a source of more than 20% additional revenue.
Reporting
To monitor the campaigns closely, Jonak had access to a real-time tracking tool, personalized reports, daily feedback and weekly check-ins with our teams. This transparency was invaluable during key moments like Black Week, when every decision has to be made quickly and on a clear basis.
Neads fully grasped Jonak’s specific challenges and needs on TikTok. Their team of experts deployed effective strategies that led to remarkable results.
Lisa Nakam
Jonak Associate General Manager
