Jonak

Founded in 1964, Jonak is a recognized brand in the world of high-end, trendy footwear for women in Europe and internationally.

 

Much more than just shoes, Jonak is above all the story of freedom, the playground of creation and the love of transmission.

+1M
impressions during Black Week
+20%
additional sales with TikTok
-82%
of CPA on VIP Lists campaigns

Jonak's challenges and requirements

In 2021, Jonak’s ambition was to increase its growth and visibility on fast-growing platforms like TikTok and Snapchat to reach GenZ.

To this end, the brand has delegated the management and optimization of its advertising campaigns on TikTok Ads and Snapchat Ads to Neads.

The creative team was also in charge of producing videos adapted to feed the campaigns, as well as setting up in-store Live Shopping sessions.

Jonak

Solutions implemented by Neads

TikTok Ads

  • Personalised and similar audience creation
  • VIP List campaign in the run-up to Black Friday, 2021
  • Acquisition Premium Badged Ads launch
  • Retargeting Collection Ads launch

Snapchat Ads

  • Dynamic video creation for Black Friday, 2021
  • Conversion to acquisition campaign
  • Retargeting sales catalogue launch

Live Shopping

  • Setting up live shopping sessions in stores
  • Selection of the right influencers
  • Live management and moderation

Our latest creations for Jonak

Jonak

Jonak

Jonak

Jonak

Jonak

Jonak

Jonak

Our methodology

The different actions implemented
Stratégie

Strategy

Definition and implementation of appropriate strategies on TikTok and Snapchat Ads for Jonak.

Tournage

Creation

Adaptation of the brand’s video assets to the codes and standards of TikTok and Snapchat.

Management

Management and optimization of Jonak’s TikTok and Snapchat Ads campaigns using a test & learn methodology.

Publication

Reporting

Real-time tracking tool, personalized reports, daily and weekly feedback to monitor campaign performance.

"Neads fully grasped Jonak's specific challenges and needs on TikTok. Their team of experts deployed effective strategies that led to remarkable results."

Lisa Nakam
Lisa NakamJonak Associate General Manager

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