Founded in 1964, Jonak is a recognized brand in the world of high-end, trendy footwear for women in Europe and internationally.
Much more than just shoes, Jonak is above all the story of freedom, the playground of creation and the love of transmission.
In 2021, Jonak’s ambition was to increase its growth and visibility on fast-growing platforms like TikTok and Snapchat to reach GenZ.
To this end, the brand has delegated the management and optimization of its advertising campaigns on TikTok Ads and Snapchat Ads to Neads.
The creative team was also in charge of producing videos adapted to feed the campaigns, as well as setting up in-store Live Shopping sessions.
TikTok Ads
Snapchat Ads
Live Shopping
Definition and implementation of appropriate strategies on TikTok and Snapchat Ads for Jonak.
Adaptation of the brand’s video assets to the codes and standards of TikTok and Snapchat.
Management and optimization of Jonak’s TikTok and Snapchat Ads campaigns using a test & learn methodology.
Real-time tracking tool, personalized reports, daily and weekly feedback to monitor campaign performance.
"Neads fully grasped Jonak's specific challenges and needs on TikTok. Their team of experts deployed effective strategies that led to remarkable results."
