Veolia is a French multinational that provides expertise to local authorities and industries in the management of their water, energy and materials resources.
Its Bio’Pôle service collects and recovers food waste.
Veolia aimed to boost its visibility and attract qualified leads by exploring new channels such as LinkedIn Ads and Meta Ads.
The aim was to promote its new Bio’Pôle service dedicated to restaurateurs in the Paris region.
The brand’s needs covered both campaign management and creativity, including the creation of visuals and motion design videos.
To meet Veolia’s diverse needs, our creative and high-performance teams worked closely together to maximize the brand’s results.
After creating videos and visuals, we launched awareness campaigns to publicize the service to a large, potentially interested audience.
The aim was to provide the algorithm with as much data as possible, so that it was ready to launch lead generation campaigns.
We then deployed various lead campaigns directly on the site, using adapted motion design videos.
Development of a strategy and account structure adapted to the brand’s needs, based on their media budget.
Production of several motion design videos to feed paid campaigns.
Campaign optimization to guarantee stable, maximum performance in terms of qualified leads, while minimizing acquisition costs.
Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.
