Monoprix

Monoprix is a French company operating in the retail and distribution sector.

 

Present throughout France, Monoprix has set itself the goal of becoming the benchmark in convenience retailing, through a differentiated in-store experience and unrivalled customer relations.

40%
new customers
+15k
sales generated
7000
accounts reached

Monoprix's challenges and requirements

Monoprix wanted to promote its products through Live Shopping on Instagram.

The aim was to create a live shopping event in collaboration with an influencer, to present the brand’s different products.

Monoprix

Solutions implemented by Neads

Instagram

  • Client brief management
  • Setting up an Instagram live shopping
  • Collaboration with influencer @sofiadun10
  • Live moderation
  • Video production
Monoprix-maison

Videos of the campaign

Monoprix

Our methodology

The different actions implemented
Logo casting

Casting

Identification and selection of an Instagram influencer suited to Monoprix’s image.

Script

Briefing

Drafting of a creative brief containing all the information required by the influencer.

Logo briefing

Scenarisation

Scripting of the live event to guarantee a unique experience with no surprises.

Logo publication

Broadcast

Set up of the live event before broadcast and moderation by our teams.

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