40%
new customers
+15k
sales generated
7,000
accounts reached
Monoprix’s challenges
Monoprix wanted to showcase its products in a different way, live, through an Instagram live shopping event.
The idea: have an influencer present the retailer’s products, turning a sales moment into a lively, personal event.
Our solution
We handled the operation from start to finish, from the client brief to video production.
Influencer @sofiadun10 was chosen to host the live. We wrote the show’s script, prepared the setup in advance and handled live moderation to keep the conversation with viewers flowing.
Result: 7,000 accounts reached, more than €15,000 in revenue generated and 40% new customers.
Our creations for Monoprix
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
We identified and selected an Instagram influencer suited to Monoprix’s image: @sofiadun10. For a live, the deciding factor is ease on camera in real time, meaning the ability to present products naturally, answer questions and hold the community’s attention throughout.
Briefing
We wrote a creative brief bringing together all the information the influencer needed: products to present, key messages, outline and expected tone. This document allowed her to master her subject before going live and present the retailer’s products with confidence, without losing the spontaneity that makes the format worthwhile.
Scripting
We wrote the live script to deliver a unique experience with no unpleasant surprises. Product running order, highlights, moments of interaction with the community: each sequence was designed to keep up the pace, showcase Monoprix’s offer and make people want to buy during the live.
Broadcast
Our teams prepared the live in advance, then handled its broadcast and real-time moderation. Moderation makes it possible to answer questions and keep the conversation with viewers going. The live reached 7,000 accounts, generated more than €15,000 in revenue and 40% new customers.
