Monoprix's challenges and requirements
Monoprix wanted to promote its products through Live Shopping on Instagram.
The aim was to create a live shopping event in collaboration with an influencer, to present the brand’s different products.
Monoprix
Monoprix is a French company operating in the retail and distribution sector.
Present throughout France, Monoprix has set itself the goal of becoming the benchmark in convenience retailing, through a differentiated in-store experience and unrivalled customer relations.
40%
new customers
+15k
sales generated
7000
accounts reached
Solutions implemented by Neads
- Client brief management
- Setting up an Instagram live shopping
- Collaboration with influencer @sofiadun10
- Live moderation
- Video production
Videos of the campaign
Our methodology
The different actions implemented
Casting
Identification and selection of an Instagram influencer suited to Monoprix’s image.
Briefing
Drafting of a creative brief containing all the information required by the influencer.
Scenarisation
Scripting of the live event to guarantee a unique experience with no surprises.
Broadcast
Set up of the live event before broadcast and moderation by our teams.
