Lashilé Beauty is a French laboratory expert in nutricosmetics, reinventing the daily intake of dietary supplements.
Lashilé products concentrate high-quality active ingredients and are 100% vegan for clinically proven efficacy.
In 2022, Lashilé Beauty’s ambition was to accelerate its e-commerce growth by developing its brand’s sales on Snapchat and TikTok Ads, targeting GenZ in particular.
This action was based on several levers: improving performance on Snapchat, and launching conversion campaigns on TikTok in France and abroad.
To support its campaigns, the brand had a recurring need for UGC videos and motion design by our creative team.
The account structure and Snapchat strategy were completely overhauled to optimize audiences and spend. Collaboration with TikTok teams was carried out to promote their products without the risk of banishment due to their medical nature.
To optimize the impact of the campaigns, our creative team produced UGC videos and motion designs, perfectly adapted to the codes of the platforms, then integrated them into the campaigns on Snapchat and TikTok.
In addition to the account structure, technical optimizations were implemented (API Conversions…) and various formats were tested (First Commercial on Snapchat, Top Feed on TikTok…).
Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.
