Lashilé Beauty

Lashilé Beauty is a French laboratory expert in nutricosmetics, reinventing the daily intake of dietary supplements.

 

Lashilé products concentrate high-quality active ingredients and are 100% vegan for clinically proven efficacy.

Lashilé Beauty
+38%
ROAS on Snapchat in 2022 vs. 2021
-42%
CPA on Snapchat in 2022 vs. 2021
+800
sales during Black Week 2023
+120
UGC videos and motion produced

Lashilé Beauty's challenges and requirements

In 2022, Lashilé Beauty’s ambition was to accelerate its e-commerce growth by developing its brand’s sales on Snapchat and TikTok Ads, targeting GenZ in particular.

This action was based on several levers: improving performance on Snapchat, and launching conversion campaigns on TikTok in France and abroad.

To support its campaigns, the brand had a recurring need for UGC videos and motion design by our creative team.

Lashilé Beauty

Solutions implemented by Neads

  • Restructuring Snapchat Ads account
  • Creation of UGC videos for Snapchat and TikTok via the TTCX program
  • First Commercial premium placement on Snapchat during Black Friday 2022
  • Validation of products and claims authorized by the brand on TikTok in collaboration with the relevant teams
  • Campaign management for the French, Spanish and Italian markets
  • Setting up the Conversions API on Snapchat and TikTok
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Our latest creations for Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty

Our methodology

The different actions implemented
Stratégie

Strategy

The account structure and Snapchat strategy were completely overhauled to optimize audiences and spend. Collaboration with TikTok teams was carried out to promote their products without the risk of banishment due to their medical nature.

Tournage

Creation

To optimize the impact of the campaigns, our creative team produced UGC videos and motion designs, perfectly adapted to the codes of the platforms, then integrated them into the campaigns on Snapchat and TikTok.

Logo briefing

Performance

In addition to the account structure, technical optimizations were implemented (API Conversions…) and various formats were tested (First Commercial on Snapchat, Top Feed on TikTok…).

Publication

Reporting

Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.

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