Lashilé Beauty's challenges and requirements
In 2022, Lashilé Beauty’s ambition was to accelerate its e-commerce growth by developing its brand’s sales on Snapchat and TikTok Ads, targeting GenZ in particular.
This action was based on several levers: improving performance on Snapchat, and launching conversion campaigns on TikTok in France and abroad.
To support its campaigns, the brand had a recurring need for UGC videos and motion design by our creative team.