Kiabi

Founded in 1978, Kiabi is the leading brand of clothing for the whole family.

 

It revolutionized French ready-to-wear by inventing the very first low-price fashion concept that accompanies families at every stage of their lives.

Kiabi
+10
motion design
+10
UGC vidéos
5
UGC creators activated

Kiabi's challenges and requirements

To optimize the performance of its Social Ads campaigns, Kiabi wanted to produce creative videos.

The aim was to create motion design videos based on its content, while also integrating authentic and original UGC videos.

Kiabi has entrusted Neads with the production of these different formats, in order to have creations that are adapted and engaging for each advertising platform.

Solutions implemented by Neads

Motion Design

  • More than 10 motion design videos
  • Adapting videos to different platforms (Snapchat, YouTube, Instagram, Facebook…)

 

UGC videos

  • Sourcing of creators according to brand criteria
  • 5 UGC creators selected
  • Production of a dozen videos
  • Writing briefs and original concepts
  • Editing and video retouching
Kiabi

Our latest creations for Kiabi

Kiabi

Kiabi

Kiabi

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Kiabi

Our methodology

The different actions implemented
Script

Assets

Our creative team takes Kiabi’s assets (shootings, visuals, videos, etc.) and transforms them into dynamic videos.

Logo casting

Casting

Our creative team has selected the most relevant UGC content creators to represent Kiabi.

Tournage

Editing

Our editors assemble the videos using Kiabi assets and shots supplied by UGC creators.

Declination

Depending on Kiabi’s needs, we produce videos in different formats (9:16, 16:9, 1:1, 4:5…).

Our latest
Case Studies