+30M
impressions
8.2M
people reached on TikTok in the US in 2023
+480k
visits generated on the Sephora website
Juliette has a gun’s challenges
In full growth mode, the Juliette has a gun fragrance house wanted to gain visibility in the United States through TikTok.
Objective: raise brand awareness among a young, fragrance-loving audience.
At the same time, the brand wanted to grow its e-commerce business.
Our solution
Our support was built in stages, gradually expanding the setup:
- TikTok campaigns in 2023 to drive traffic to the brand’s website and to Sephora
- Video view-focused campaigns from the first quarter of 2024
- Neads x Juliette has a gun video creation program via TTCX
- Restructuring of the Meta account in the US and Europe to reach new customers
- Spotlighting the brand’s key moments on Pinterest
Result: more than 30 million impressions, 8.2 million people reached in the US on TikTok in 2023, and more than 480,000 visits generated to the Sephora website.
Our creations for Juliette has a gun
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
The first step was to identify the brand’s audiences on TikTok in the United States: a young, fragrance-loving audience. We then built the strategy and account structure to reach them, before gradually expanding the setup to Meta and Pinterest.
Creation
In addition to the creatives supplied by the brand, Neads activated TikTok’s TTCX program, which makes it possible to produce additional videos whose production costs are covered by the platform. This TikTok-first content enriches the brand’s messaging and regularly refreshes the messages being run.
Testing
Since the start of the partnership, Neads has been offering Juliette has a gun opportunities to test innovative formats, such as TikTok’s Top Feed or Reach and Frequency, and new networks like Pinterest. This approach lets the brand explore new spaces for expression before other brands move in.
Reporting
To manage a setup running in the United States and Europe, Juliette has a gun has access to a real-time tracking tool, personalized reports, daily feedback and weekly check-ins with our teams. This transparency makes it possible to quickly adjust priorities according to markets and the brand’s key moments.
Very satisfied with the collaboration with the Neads teams, who were able to be proactive in the quest for our objectives on Meta, TikTok and Pinterest.
Hélène Alif
E-commerce manager Juliette has a gun
