Juliette has a gun: A collection of iconic fragrances

Over 15 years ago, Romano Ricci, great-grandson of the famous Nina Ricci, founded the prestigious perfume brand Juliette has a gun.

Dedicated exclusively to women, the brand is inspired by Shakespeare’s iconic character, offering a range of noble, elegant and contemporary fragrances.

Juliette has a gun
people reached on TikTok in the US in 2023
visits generated on the Sephora website
ROAS from account takeover

The challenges and needs of Juliette has a gun

As part of its growth, Juliette has a gun was looking to increase its paid visibility on TikTok in the US.

Objective : boost brand awareness among a young, perfume-loving target audience.

At the same time, the brand also wanted to develop business on its e-commerce site via a more effective conversion strategy.

Juliette has a gun

Solutions implemented by Neads

  • TikTok site and Sephora traffic campaigns in 2023
  • Launch of video-viewing campaigns from Q1 2024
  • Neads x Juliette has a gun video creation program via TTCX
  • Restructuring of the Meta account in the US and Europe to increase volume and attract new customers
  • Promoting brand highlights on Pinterest
Juliette has a gun

Our latest creations for Juliette has a gun

Juliette has a gun

Juliette has a gun

Juliette has a gun

Juliette has a gun

Our methodology

The different actions implemented


The first step was to identify the targets on TikTok and create a strategy and account structure to go after the best results.


In addition to the creatives supplied by the advertiser, Neads has activated TikTok’s TTCX program, which enables users to benefit from additional videos whose production costs are covered by the platform.

Logo briefing


Since the beginning of its support, Neads has offered Juliette has a gun the opportunity to test innovative formats (Top Feed TikTok, Reach and frequency…) and new networks such as Pinterest…



Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.

“Very satisfied of the collaboration with the Neads teams, who were able to be proactive in the quest for our objectives on Meta, TikTok and Pinterest.”

Hélène AlifE-commerce manager Juliette has a gun

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