4.5M
people reached
x4.88
conversions during Black Week
-79%
CPA in 3 months
ghd’s challenges
ghd wanted to explore new ground: TikTok. With two goals in mind: gain visibility and rejuvenate an audience that had grown too old on Meta and YouTube.
The ambition went further: to be present on all the major social platforms and establish itself as THE go-to haircare brand.
Our solution
We started by establishing the brand. The first awareness campaigns introduced ghd to the TikTok audience and laid the groundwork needed before going further.
Results came within a few weeks. Thanks to our partnership with TikTok’s teams, they gave us early access to new features, such as VSA and Product Links.
These tests shaped the next chapter: the launch of a TTCX project with the brand.
Our creations for Ghd
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We built a tailored strategy for ghd’s arrival on TikTok, with an account structure adapted to the brand’s needs and a media plan aligned with its key moments. The idea: move forward step by step, building awareness first before activating the next levers.
Management
Week after week, our teams managed and fine-tuned the campaigns to get the most out of the platform. The results convinced ghd that TikTok was the network it needed to speak to a younger audience, beyond its initial expectations. A conviction that paved the way for what came next.
A/B Testing
As a TikTok partner agency, we get early access to new features, which we were able to test for ghd. These tests also cover creative: formats, hooks and staging are compared to understand what really works with the audience and evolve the content accordingly.
Reporting
To keep a clear view at every stage, ghd had access to a real-time tracking tool, personalized reports, daily feedback and weekly check-ins with our teams. This transparency makes it possible to decide quickly, adjust priorities and build on what works best.
Strong partnership that started in July and to continue to leverage in the future with TikTok and Neads ! Let’s make it big.
Julien Roussel
E-commerce Director – France & Benelux, ghd
