ghd's challenges and requirements
Ghd’s ambition was to increase its visibility and performance by exploring a new channel, TikTok.
At the same time, the brand aimed to rejuvenate its audience, which had become a little too old on Meta and Youtube.
The aim was to adopt a 360° approach by engaging the three main players in the Social Ads market.
Finally, the main objective was to be omnipresent on all networks while being recognized as THE reference brand in haircare.