Ghd has specialized in high-end styling products for over 20 years: straighteners, curlers, hair dryers, heated brushes, brushes, protection and care products.
The brand aims to be at the cutting edge of technology and the latest trends, while being respectful of the hair.
Ghd’s ambition was to increase its visibility and performance by exploring a new channel, TikTok.
At the same time, the brand aimed to rejuvenate its audience, which had become a little too old on Meta and Youtube.
The aim was to adopt a 360° approach by engaging the three main players in the Social Ads market.
Finally, the main objective was to be omnipresent on all networks while being recognized as THE reference brand in haircare.
Initially, we chose to set up awareness campaigns with the aim of increasing traffic to meet their initial expectations.
This approach enabled us to provide the algorithm with as much data as possible to prepare it for the launch of conversion campaigns.
This strategy proved successful, because after just a few weeks, the results were in.
Thanks to these results and our partnership with the TikTok teams, we were able to preview various features (such as VSA, Product Links, etc.).
This greatly helped us improve our performance and led to the launch of a TTCX project with the brand.
Set up a strategy and account structure tailored to the brand’s needs, with the development of a media plan tailored to their highlights.
Thanks to our strategies and campaign optimization, we showed ghd that TikTok was the network they needed, surpassing their performance expectations.
As a TikTok partner agency, we regularly preview new features, which also enables us to test new creative.
Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints to help customers track their performance.
"Strong partnership that started in July and to continue to leverage in the future with TikTok and Neads ! Let’s make it big."
