+25M
impressions
0.55€
CPC
6
videos produced with TTCX
3
content creators
Garancia’s challenges
Garancia wanted to spotlight the limited edition of its best-seller, “Pschitt Magique”, on TikTok.
To do so, the brand activated the platform’s TTCX program, which gives brands access to creative videos offered by TikTok in return for a set advertising investment.
As a TikTok creative partner, Neads was chosen to produce the videos for this campaign.
Our solution
The brief was demanding: six different videos, true to Garancia’s magical world, showcasing “Pschitt Magique” and its benefits.
Another requirement: working with content creators from the pharmacy sector. We therefore selected three creators experienced in beauty and wellness, credible on the subject and comfortable with TikTok’s codes.
For each of them, we developed concepts and creative briefs with an “aesthetic” look, combining wonder and education. The campaign exceeded 25 million impressions.
Our creations for Garancia
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected three TikTok content creators for Garancia, from the pharmacy sector and experienced in beauty and wellness. This dual profile was essential: talking about a skincare product with legitimacy, while mastering the visual and storytelling codes that make content work on TikTok.
Briefing
For each of the six videos, our team wrote a creative brief covering concept, key messages and outline. Each brief translates Garancia’s magical world into TikTok’s signature “aesthetic” style, while ensuring the benefits of “Pschitt Magique” are explained clearly and directly.
Shooting
The creators shot the shots requested by our creative team, which we then approved with the brand. This step ensures the messages comply with the requirements for a skincare product, while preserving each creator’s personality and the natural feel of her footage, both essential to the content’s credibility.
Editing
Our editors took the footage and edited six videos true to TikTok’s codes: the right length, respect for safe zones, clear calls to action. The editing also brings out the magical atmosphere Garancia wanted, so that each video stands out in the feed and makes people want to discover the product.
