DR SMILE

DR SMILE is the European market leader in the field of dental surgery, offering customized, virtually invisible plastic aligners for adults.

 

DR SMILE’s mission is to make aligners more accessible and affordable.

DR SMILE
+60
UGC videos produced
+15
UGC creators
1.79€
CPM
+1150
booking

DR SMILE's challenges and needs

DR SMILE aimed to promote its services on TikTok by activating TikTok’s TTCX program.

The brand called on Neads to produce 9 videos for the campaign.

Following this first successful collaboration, DR SMILE entrusted Neads with the entire production of these videos (UGC, shooting, organic…) for Meta and TikTok.

The Neads creative team now supports DR SMILE on a daily basis to produce high-performance video content, select the best creators and develop various concepts to promote and grow the brand in France.

DR SMILE

Solutions implemented by Neads

  • Production of a TTCX TikTok program (9 videos)
  • Production of a dozen videos every month (organic & paid)
  • Selection of 15 UGC creators
  • More than 60 videos produced since launch
  • Drafting of some 30 creative concepts
  • Editing and video retouching
DR SMILE

Our latest creations for DR SMILE

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Our methodology

The different actions implemented
Logo casting

Casting

Our creative team has selected the most relevant UGC content creators for DR SMILE.

Script

Briefing

Our team has drawn up a creative brief for each video, which includes all the necessary information and serves as a framework for the creators.

Tournage

Shooting

The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.

Editing

Our editors take the shots and edit the videos, respecting the platform codes (duration, safe zone, CTA…).

"It's a real pleasure to work with Neads! The team is very quick to understand our requests and the brand's challenges. Thank you for all your hard work!"

Ophélie LagrefCountry Marketing Manager - Brand & Growth - DR SMILE

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