+60
UGC videos produced
+15
UGC creators
1.79€
CPM
+1,150
bookings
DR SMILE’s challenges
DR SMILE wanted to raise awareness of its services on TikTok by activating the platform’s TTCX program. Neads produced nine videos as part of this first campaign.
Won over by this collaboration, the brand entrusted us with all of its video production for Meta and TikTok: UGC, shoots and organic content.
Since then, our creative team has been supporting DR SMILE on a daily basis to produce its content, select the right creators and develop new concepts to grow the brand in France.
Our solution
What started as a nine-video TTCX program has become a long-term creative partnership:
- Around ten videos produced every month, for both organic and paid
- More than 15 UGC creators selected
- Around thirty creative concepts written
- More than 60 videos produced since launch, including editing and post-production
This content supported more than 1,150 appointment bookings.
Our creations for DR SMILE
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected more than 15 UGC creators for DR SMILE. On a topic as personal as one’s smile, authenticity makes all the difference: we looked for profiles able to talk about it sincerely and reassure those who still have questions.
Briefing
For each video, our team wrote a creative brief bringing together all the necessary information: concept, key messages, outline and tone. With around thirty concepts developed since the start of the collaboration, these briefs make it possible to regularly refresh the angles while staying true to the brand’s messaging.
Shooting
The UGC creators shoot the shots requested by our creative team, which we then approve with the brand. On a health-related topic, this approval step ensures the messages are accurate, while preserving the creators’ spontaneity, which is essential for the videos to sound like recommendations rather than ads.
Editing
Our editors take the footage and edit the videos according to each platform’s codes: the right length, respect for safe zones, clear calls to action. At a pace of around ten videos a month, more than 60 pieces of content have been produced for Meta and TikTok since the collaboration began.
It’s a real pleasure to work with Neads! The team is very quick to understand our requests and the brand’s challenges. Thank you for all your hard work!
Ophélie Lagref
Country Marketing Manager – Brand & Growth – DR SMILE
