The Crédit Agricole Group is the leading financier of the French economy and one of Europe’s leading banks.
Today, Crédit Agricole is the No. 1 local bank in France, offering a wide range of financial and insurance services.
Crédit Agricole de Languedoc’s initial objective was to produce high-performance UGC videos.
The aim of these videos was to promote their offers for active young people in their advertising campaigns on TikTok and Meta during the summer period.
Secondly, there was a recurring need to produce UGC content, in particular to highlight their various available offers and make the banking sector more accessible.
Neads works with Crédit Agricole du Languedoc to produce monthly UGC videos tailored to its needs and the topics to be highlighted.
We meticulously select UGC creators to reflect the brand’s image.
At the same time, we are constantly on the lookout for creative and innovative concepts to popularize the banking sector and provide solutions for Internet users.
From selecting UGC creators to shooting and editing the videos, our teams take charge of the entire process.
Depending on the topics to be discussed, we carefully select the right creators according to their age, profession, interests, etc.
Once the concepts have been validated by the brand, the creative team writes detailed scripts and storyboards to guide the designers into the brand’s universe.
The content creators and our production teams get to grips with the briefs to shoot the various shots and sequences.
Once the filming has been completed by the creators, we edit the videos, adapting them to the codes of TikTok and Meta.
