+1M
impressions
+46%
CTR
10
videos produced
5
creators activated
The challenges of Crédit Agricole Languedoc
Talking banking to young professionals, in the middle of summer, on TikTok and Meta: that was the first challenge Crédit Agricole du Languedoc entrusted us with. The goal was to produce UGC videos promoting its offers for this audience in its summer campaigns.
The need then became ongoing: regularly producing UGC content to showcase the bank’s various offers and make banking more accessible.
Our solution
Since then, Neads has been producing UGC videos every month, tailored to the topics the bank wants to highlight.
It all starts with choosing the creators, carefully selected to faithfully reflect the brand’s image. At the same time, our teams keep a constant watch on trends to come up with creative concepts that make banking easy to understand and give concrete answers to people’s questions.
From creator selection to shooting and editing, we handle the entire process. More than one million impressions were generated with ten videos and five creators.
Our creations for Crédit Agricole Languedoc
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Depending on the topics to cover, we select the most suitable creators based on their age, profession or interests. A video’s credibility depends on getting this casting right: each creator must be legitimate on the topic they address, and speak to the audience as one of their own.
Briefing
Once the concepts have been approved by the brand, the creative team writes detailed scripts, along with a storyboard, to guide the creators into Crédit Agricole du Languedoc’s world. This framework ensures the accuracy of information on banking topics, while leaving creators room to express themselves in their own words.
Shooting
The content creators and our production teams immerse themselves in the briefs to shoot the various shots and sequences. This preparation makes sometimes technical topics simple and concrete on screen, with situations the audience recognizes and a tone that stays conversational.
Editing
Once filming is complete, we edit the videos to fit TikTok and Meta codes: an immediate hook, pacing, subtitles and formats specific to each platform. Every month, the cycle starts again with new topics, making banking ever more accessible to young professionals.
