Wethenew

Wethenew is a platform specializing in the purchase and resale of limited edition sneakers and streetwear.

 

Launched in 2018, the brand has quickly established itself as the French leader in the sneaker resale market.

Wethenew
22
Average ROAS
+2M
Reach on TikTok
12
UGC videos produced

Wethenew's challenges and requirements

Wethenew wanted to promote its products and services on TikTok using creative videos via the TTCX program.

This program enables brands to benefit from creative videos offered by TikTok in return for a fixed advertising investment.

Neads therefore took charge of video production for this campaign.

Building on the success of this first collaboration, Wethenew has once again asked Neads to produce a new series of UGC videos for its Meta and TikTok campaigns.

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Solutions implemented by Neads

  • TTCX TikTok project launched
  • Creation of 12 UGC videos (9:16 and 16:9)
  • Selection of 8 creators matching the brand’s image
  • Writing briefs for creators
  • Implementation of different creative approaches
  • Editing and retouching videos
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Our latest creations for Wethenew

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Instagram

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Our methodology

The different actions implemented
Logo casting

Casting

Our creative team has selected the most relevant UGC content creators for Wethenew.

Script

Briefing

Our team has drawn up a creative brief for each video, which includes all the necessary information and serves as a framework for the creators.

Tournage

Shooting

The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.

Editing

Our editors take the shots and edit the videos, respecting the platform codes (duration, safe zone, CTA…).

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