Princesse Tam Tam is the lingerie brand that reinvents femininity with elegant and responsible creations. The brand offers a collection of underwear and loungewear Made in France, crafted from natural, vegan materials, free from harmful substances, and presented in eco-friendly packaging.
Princesse Tam Tam combines style and ethics to provide pieces that are both comfortable and environmentally friendly.
Already very present on Instagram, Princesse Tam Tam wanted to increase its visibility and rejuvenate its target audience through TikTok.
The brand wanted to strengthen its presence by creating qualitative content and activating collaborations with female content creators on TikTok.
In this context, they called on Neads to create the account, define the editorial strategy, and produce ongoing content for TikTok.
To address this need, our teams started by defining the content strategy with coherent editorial pillars for the brand.
We selected content creators capable of conveying the values of Princesse Tam Tam and producing engaging and viral content.
Supported by sponsorship campaigns, the content was amplified and reached a new audience, growing the brand’s fan base on TikTok.
Definition of the editorial strategy and content pillars for a common thread on TikTok.
Selection of TikTok content creators in line with Princesse Tam Tam’s image and values.
Content production using brand assets and our content creators.
Content sponsorship campaigns to achieve objectives and increase the number of followers.
