Beauty

Pin Up Secret

Founded in 2011, the Pin Up Secret brand specializes in women’s cosmetics.

The brand’s aim is to sublimate the skin of all women through products made from quality raw materials.

Social Ads Creative Studio Influence

7.2

average ROAS

-35%

CPA

+150

videos produced

+40

UGC creators activated

Pin Up Secret's challenges and requirements

From 2021, Pin Up Secret aimed to expand its presence on fast-growing channels such as TikTok and Snapchat, with the aim of reaching a younger audience, particularly GenZ.

The different needs of the brand were :

Management and optimization of TikTok Ads and Snapchat Ads campaigns
The creation of high-performance videos (UGC and Motion Design) to feed campaigns
Setting up regular influence strategies
Managing the organic growth of the TikTok account

Solutions implemented by Neads

Implementation of appropriate strategies on Snapchat and TikTok Ads
Acquisition and retargeting campaigns
Catalog sales campaigns
Campaign management for the French, Spanish and German markets
Production of over 60 UGC videos (for various countries)
Selection of over 40 content creators
Finding the right influencers
TikTok Spark Ads activation
TikTok Ads previews the latest releases

Our latest creations for Pin Up Secret

Pin Up Secret

Discover our Creative Room

Our methodology

The different actions implemented

Strategy

Developed a strategy and account structure tailored to Pin Up Secret’s needs on TikTok and Snapchat Ads.

Creation

Our creative team was responsible for the production of advertising and organic videos (UGC, TikTok, Motion Design, Influence).

Management

Thanks to our creative strategies and videos, as well as campaign optimizations, we were able to provide our customer with the best acquisition strategy.