In just a few years, TikTok has managed to establish itself as a creative and inspiring platform, bringing together more than a billion users. Brands were also quickly convinced by this new phenomenon. They took advantage of this opportunity to develop their notoriety and increase their sales, whether through organic or advertising. However, many brands continue to believe that TikTok is just a simple social platform for notoriety. Certainly, through its mechanism, TikTok can greatly improve the image of brands. However, with its various advertising tools , the platform is formidable when it comes to conversions and sales. The arrival of TikTok Shopping Ads is proof of this. TikTok thus wishes to allow brands to increase the visibility of their products and their sales in a more native way.
What is TikTok Shopping Ads?
@tiktokforbusiness The future of stoppable entertainment is available for testing now and coming soon for EVERYBODY. ? Get more info at our link in bio. #tiktokshopping #tiktokmademebuyit ? original sound – TikTok for Business
Today, 56% of TikTok users discover new products or brands through advertising. They are also 1.5x more likely to discover new products or brands on TikTok than on other platforms. Finally, 92% of users take action after watching a video on TikTok. With the arrival of Shopping Ads, TikTok is simplifying the meeting between sellers and buyers. TikTok Shopping Ads is a new ad solution that brings together three new ad formats:
- Video Shopping Ads
- Catalog Listing Ads
- Live Shopping Ads
These ads are shoppable video ads, meaning they allow viewers to purchase brands’ products directly from their “For You” feed . The entire shopping journey and experience has been simplified to allow consumers to purchase in just a few clicks . Brands, influencers and creators can now introduce their products to shoppers through a more optimized and simpler experience. Shopping Ads videos integrate different pop-ups and CTAs (Call-To-Action) on your advertising videos to capture attention and boost your sales:
- Product icon or insert
- Product images
- Product sheets
- Product catalogs
One of the unique things about these ads is that they feature smarter, more advanced targeting that can reach shoppers who are more likely to take action. According to TikTok, 70% of users believe that Shopping Ads make it easier for them to buy.
1) Video Shopping Ads
Shopping Ads videos are in-feed ads that appear directly in the feed of the “For You” tab on TikTok. These video ads are accompanied by product cards located in the bottom left. With these product inserts, brands can capture viewers’ attention and highlight key information such as the product image, description, and price. Each product card is accompanied by a call to action (CTA) that encourages users to interact. When a user clicks on the card, they are redirected to the product page. Everything is done directly in the TikTok app, from the ad in the “For You” page to payment. Shopping Ads videos offer better product promotion and provide consumers with additional information to help them in their purchasing decision. Here is an example of a Shopping Ad video created for the brand Lashilé Beauty . 
We can see from this example that the entire purchasing process is done intuitively entirely on TikTok, from viewing the product page to payment.
Availability : Shopping Ads Videos are now available to all advertisers worldwide.
2) Catalog Listing Ads
The second advertising format of Shopping Ads is called Catalog Listing Ads . This format is also broadcast in the feed of the “For You” page of TikTok. It allows advertisers to highlight their catalog of products in order to increase the reach and visibility of their range. Catalog ads have the particularity of being able to be broadcast without the need for an advertising video . All you have to do is integrate your catalog upstream on TikTok Ads . Catalog ads are displayed as clickable product cards, with the images, titles and prices of the products, all directly in the TikTok application. Catalog Listing Ads can be very practical for brands, because they no longer need to create advertising videos for each new product. They can simply promote their entire range or collection through a single ad.
Availability: Catalog Listing Ads is currently being tested in the United States for eligible advertisers.
3) Live Shopping Ads
The last advertising format is called Live Shopping Ads . This format offers brands and creators the opportunity to promote products during live streams. During the live stream, product sheets are visible to viewers who are then instantly redirected to finalize their purchase. Brands have the option to pin one or more products on the left side of the screen. Viewers can find them by clicking on the shopping cart icon. Thus, Live Shopping Ads allow brands to present their products in real time and encourage viewers to make an immediate purchase. Availability: Live Shopping Ads are only being tested in countries where the TikTok Shop feature is available, which include: UK, Indonesia, Malaysia, Philippines, Thailand, Vietnam, and select accounts in the US. Want to try Shopping Ads videos? Neads helps you set up your TikTok Ads campaigns and create authentic UGC videos that convert.
By Nathan Elmaleh
