Behind every like and share is a trend, also called a TikTok Trend . It is a viral phenomenon that spreads quickly on the application in the form of short videos, challenges, dances, memes or other creative content.
Once the preserve of teenagers, these trends are now an essential communication lever to strengthen the brand image of advertisers. From simple entertainment, they have become real marketing tools. Using TikTok to offer trendy videos via your professional account helps to encourage interaction with your community. By sharing the same cultural codes and interests, you strengthen your relationship with your customers. By following best practices, you can reach an ever-wider audience around the world . But before going any further, our TikTok agency presents the best TikTok trends in 2024 . 
10 TikTok Trends You Can’t Miss in 2024
In addition to classics like dance challenges, collages, and branded hashtags, TikTok is full of new creative trends to explore. Here are ten of them that are making waves this year.
1. The immersive point of view : the POV trend
With POV (Point Of View) videos, immerse your viewers in the heart of the action! This format allows you to create an immersive experience by putting your subscribers in the shoes of your character.
Why does it work?
POV videos create a strong connection with your audience by making them feel closer to you.
How to use this trend ?
Just add the “POV” tag to your video and let your imagination run wild. You can simulate a typical day, tell a funny story, or present a product in an original way. If you sell pet products, for example, you can create something new, such as a video where we see a super excited dog opening a package containing a new bowl.
2. Lip syncing: a timeless classic
Who has never dreamed of becoming a singing star for the duration of a video? Thanks to lip-sync, TikTok has made this dream accessible to everyone!
What exactly is lip-syncing?
In a nutshell, it’s the art of lip-syncing to pre-recorded music. This trend allows everyone to express themselves in their own way, whether it’s adding their own twist to well-known songs or discovering new talent. Sing, mime, express yourself! Lip-sync videos are easy to share, making them a highly engaging format.
How to do it?
Pick a song, select the passage you want to perform and get creative!
3. Pop culture , the beating heart of TikTok
Popular culture shapes the behaviors and aspirations of young people. By being present on TikTok, you put your brand at the heart of these conversations. With more than 70% of users under the age of 25 (Statista), TikTok is THE social network to be on to reach the younger generation (Generation Z). Young people use this app to explore new things: products, brands, experiences, etc. By offering authentic video content that is in line with their expectations, you create a real community around your brand. Whether it’s by creating a dance challenge , a parody or simply by reacting to current events, the possibilities are endless.
4. The Power of “Get Ready With Me”
Today’s consumers aren’t satisfied with just a product. They’re looking for a unique and memorable experience. TikTok allows them to see your creations in a whole new light with the “Get Ready With Me” trend. By using the hashtags #OOTD, #fitcheck, and #GRWM, you can turn your followers into true brand ambassadors.
Our tips for optimizing your content on TikTok :
- Use relevant hashtags to reach a large number of users: #fashion, #style, #ootd, #grwm, #lookbook.
- Create themed “Get Ready With Me” videos to inspire your subscribers: appointments, evenings, weekends…
- Run contests and challenges to encourage engagement in your community.
Don’t forget to encourage your followers to share their own styles with your products.
5. ASMR: the whisper that feels good.
Did you know? ASMR videos have the power to relax us in seconds. These soft, repetitive sounds, like rustling paper or tapping on a surface, provide an incomparable feeling of well-being.
By submitting a viral ASMR video , you:
- Relieve stress for your subscribers.
- Create a relaxed atmosphere conducive to consuming your content.
- You stand out from the competition.
How to achieve this?
For example, you can create thematic videos (sleep, relaxation, spa, etc.) or collaborate with other content creators to offer richer and more varied content.
6. Go live with Lives
Do you have at least 1000 subscribers? It’s time to go live! The TikTok Live feature is a powerful tool to animate your community and create buzz around your brand. It’s also a great way to strengthen your relationship with your fans and encourage them to engage more with your content. By organizing regular lives, you create an event that your community looks forward to. It’s an opportunity to unveil new products, launch products, or simply share your daily life. Among the different possibilities, you can for example launch challenges, contests, or just chat with your followers.
7. Glow-up videos: from caterpillar to butterfly!
Who hasn’t dreamed of transforming themselves? Glow-up videos are a bit like that: before/afters that make you want to believe in the magic of metamorphosis. This TikTok trend is a real emotional roller coaster for viewers. It reminds us that change is possible… The idea? Create a community around positive values such as self-acceptance, self-confidence and self-esteem. By sharing your own experience, you can inspire others to set goals and work towards achieving them.
8. Stage your ideas with the green screen.
Tired of boring backgrounds? Have you ever thought about TikTok green screen? It’s the perfect tool to bring your wildest ideas to life. With this feature, turn any location into a virtual film studio to create any type of content :
- Tutorials: explain a concept, recipe or technique by illustrating your explanations with images or videos.
- Challenges: Create original challenges and encourage your community to participate.
- Product presentations: highlight your products by integrating them into creative settings.
With the green screen effect, you can create sketches, parodies or simply share your passions in an original and creative way.
9. Go viral with #tiktokmademebuyit
A video that went viral on TikTok uses this must-have hashtag. It’s TikTok’s most powerful invitation to purchase. It helps build a real community around your offer.
How does it work?
People who bought a product through your video are encouraged to share their experience and tag your brand. It’s free and effective advertising. To do this, simply create a trending video on TikTok featuring your product, then insert #tiktokmademebuyit into your content.
How to use this famous hashtag?
- Product demonstrations.
- The before/after.
- Customer testimonials.
By using this hashtag in your post, you’ll be putting all the chances on your side for your followers to crack and buy.
10. Animals: the undisputed stars of TikTok
Who can resist the charm of a playful kitten or a puppy taking its first steps? Whether it’s a cat doing acrobatics, a dog singing or a bunny dancing, adorable creators have the power to make people smile and relax. Animal videos generate thousands of views, likes and comments on social networks like TikTok. Even if you don’t sell animal products, you can definitely include your four-legged friend in your videos. It’s a unique and memorable way to promote your brand! 
Why are these trends important for advertisers?
TikTok trends reflect the aspirations, interests, and cultural codes of your audience. In 2024, this application is no longer just an entertainment platform, it is a real discovery engine for consumers. On average, TikTok users spend nearly an hour and a half per day scrolling through their news feed. It is therefore an essential tool for promoting your brand. By integrating TikTok trends into your marketing strategy, you:
- Increase your visibility: TikTok algorithms favor content that follows trending videos. By participating, you maximize your chances of appearing on the “For You” page of thousands of users.
- Connect with your followers: Trends are a universal language on TikTok. By using the same codes, you speak the same language as your followers and build credibility.
- Boost your engagement: Trending videos naturally generate more likes, comments, and shares. Which means more interactions and a more engaged community.
- Attract new customers: by being present on trends, you reach a new audience and increase your notoriety.
TikTok trends are a rapid and sustainable growth opportunity for advertisers who want to benefit from excellent online visibility.
How to know the new trends on TikTok ?
Discovering the new TikTok trend is a bit like looking for a needle in a haystack. But don’t panic! Here are some tips to help you find the best trends to optimize your marketing strategy:
1. Use the “For You” tab
The “For You” tab is your personalized monitoring tool on TikTok. It allows you to find a preview of the most popular content of the moment, selected by the algorithm according to your preferences.
How to use it to spot trends?
It’s simple: scroll, like, comment, and share the TikTok videos that catch your attention. The more you interact with the content, the more the algorithm will refine its suggestions and show you more relevant videos. Find out how the TikTok algorithm works here.
Some tips to optimize your search:
- Be consistent: check your feed several times a day so you don’t miss anything.
- Vary your searches: use the search bar to explore new topics and come across unexpected trends.
- Follow influential accounts: Popular creators are often the first to release trending videos.
Warning: While this option is a great start, it won’t give you a comprehensive view of current trends. Use other tools for more in-depth research.
2. Use TikTok Creative Center
Want to create content that rocks on TikTok? The Creative Center is your go-to. This tool gives you access to a wealth of information on the most popular music of the moment, in a multitude of countries.
Its main features?
- Song rankings: discover the titles that are creating buzz in just a few clicks.
- Custom filters: refine your search based on your criteria (country, popularity, newness).
- Graphical data: Visualize changing trends and identify spikes in popularity.
Its limits?
Although very comprehensive, the Creative Center does not cover all trends. Indeed, it does not list the challenges and special effects created by users. Another downside: the tool’s interface only offers three languages, namely English, Chinese and Japanese.
3. Follow active and creative creators
To stay up to date with the latest on TikTok, follow the accounts of the most influential creators. Whether they’re social media stars, brands, or businesses in your industry, they’re often the first to embrace trending videos.
The advantages of this method:
- A source of inspiration: observing the content that is creating buzz allows you to understand how the TikTok algorithm works and optimize your publications accordingly.
- An extensive network: by discovering new talents, you will be able to expand your community.
How to get the most out of this technique?
- Vary your subscriptions: don’t limit yourself to just one type of creator.
- Pay attention to details: observe the hashtags used, the music chosen, the special effects…
- Analyze the results: what content works best? What are the elements that make the difference?
Do you want to leverage the virality on TikTok for your brand? Our expert social media agency is here to support you in using TikTok and creating viral content on this platform.
By Nathan Elmaleh
