The importance of audio trends on TikTok

Nathan Elmaleh
Nathan Elmaleh
9 min

What type of content are we talking about when we talk about TikTok Trends? ? Mostly sounds!

Remember the “Sound of Money” phenomenon that took over TikTok? Every day, new sounds emerge and go viral in record time. These audio trends are more than just a fad. They are a reflection of a changing pop culture . To avoid being left behind, following the trending sounds on TikTok has become essential for content creators looking to get noticed. Find out how audio on TikTok can impact your social media strategy and how you can integrate it into your own brand content. “Want to learn more about how to use trending sounds to make your TikTok content stand out and grow your audience? Keep reading.”

Who has never had the impression of hearing the same sound on repeat on the TikTok social network ? These musical extracts, these cult dialogues or these innocuous sound effects that seem to invade your news feed are what we call audio trends. But what makes a sound so addictive for users? Our TikTok agency reveals all the secrets of these phenomena that make the whole world vibrate, especially the digital world.

What makes a song a TikTok trend?

A sound becomes trendy when it is massively taken up by users, who adapt and reinvent it endlessly. It’s like a fashion, but in a sound version. It often starts with a detail:

  • A catchy phrase in a movie;
  • A catchy chorus of a song;
  • An unusual sound effect…

When a content creator integrates this sound into their video, they initiate a chain of reactions. Other influencers are inspired by it, remix it, and hijack it, creating a real community around the same sound. In short, TikTok Trends offer creators a common basis for collaborating and creating original content.

Auditory Branding: The Ingredients for Success

The sounds that resonate most with users are often those that express universal emotions. They manage to put into words feelings that we have all felt at one time or another, but that we sometimes have difficulty expressing. Several factors can contribute to making a sound a trend:

  • Originality: a sound must stand out from the crowd to attract attention;
  • Resonance: it must strike a chord with users, evoke emotions or memories;
  • Ease of use: A sound that is too long or too complex can discourage creators;
  • Context: TikTok trends evolve based on current events, challenges launched or current challenges.

It’s simple: they create a unique bond between users, who recognize themselves in the lyrics or melody. By using the same sound, they participate in a global conversation, each bringing their own personal touch. Have you ever shared a photo or video on TikTok using a sound that left a mark on you? Know that this social network is full of challenges around specific sounds. And if you manage to stand out with an original interpretation, you can quickly become famous on the platform. Be careful: audio trends are ephemeral! Stay on the lookout for new releases so you don’t miss anything and above all, don’t hesitate to adapt the trends to your own style.

Sound, much more than just a soundtrack, has become a central element of the experience on the Chinese social network . Audio shapes TikTok Trends, influences user behavior, and offers creators and brands new opportunities.

Sound, a powerful lever for engagement

Have you ever wondered why some TikTok content explodes in popularity in such a short time? The answer is often related to the choice of sound. According to a survey, nearly 90% of TikTok users consider sound to be an essential part of their experience. In fact, popular audio acts as a magnet. By using a trending sound on TikTok , you increase your chances of being seen, liked, and shared.

Why are TikTok sounds so effective in engagement?

  • Memorability: A catchy sound sticks in your head and keeps followers coming back to the post.
  • The feeling of belonging: using a trendy sound is like wearing the same football jersey as a whole team. It creates a bond and reinforces the feeling of being together.
  • Ease of sharing: Posts with trending sounds spread faster because they already have a fan base.
  • Creative inspiration: Sounds act as sparks that ignite creators’ imaginations, inspiring them to produce authentic posts.

Sound, the secret to popularity on TikTok

Some sounds have this incredible ability to spread like wildfire on TikTok. Indeed, they meet several criteria:

  • The call of the foot: the sounds that work are often those that invite us to participate, to create, to react.
  • The mirror effect: many sounds speak to us, touch us personally. They allow us to recognize ourselves and feel less alone.
  • The surprise factor: the most original, the most offbeat sounds are those that have the best chance of standing out and becoming cult.

By creating content with a trendy sound, you increase your chances of appearing on the “For You” page, where your followers discover new posts. Why? Simply because TikTok’s algorithm favors posts associated with popular sounds. In other words, a video with a trending sound is more likely to be seen by a large number of people than another.

An essential branding tool

Trending sounds are like spices that add flavor to your content on TikTok . By using them sparingly and creatively, you can:

  • Become a reference in your sector: show that you are listening to TikTok Trends and that you know how to innovate.
  • Generate buzz around your brand: Users naturally share original and creative posts.
  • Create a memorable experience: Sounds stay in your mind longer than images.
  • Strengthen your positioning: use sounds that match your brand value to assert your identity and differentiate yourself from your competitors.

Trendy sounds are real levers to create an authentic connection with your audience. So don’t miss this opportunity!

How do I find the latest TikTok sounds?

Want to know what songs are trending on TikTok right now? Here are the best tips for finding the hottest songs right now.

Use the “For You” page

The “For You” tab is your best friend for staying on top of TikTok Trends. This is where TikTok offers you personalized content based on your interests.

Why is this page a goldmine?

  • It’s personalized: TikTok shows you what interests you.
  • It’s real time: you’re at the heart of TikTok news.
  • It’s easy to access: just open the app and scroll!
  • It’s simple, effective, and above all, it’s free!

Explore the Sound Library

Want to add a musical touch to your video? In your TikTok account , the sound library provides you with a multitude of sounds to enrich your creations.

How to find sounds?

It’s simple! In just a few clicks, you’ll have access to a multitude of sounds to illustrate your visuals and inspire you.

  • Click the “Add Sound” button at the top of the creation screen (icon).
  • You will discover a multitude of sounds: music, sound effects, dialogues… you are spoiled for choice.

Our advice:

Explore the different categories: “For you”, “Favorites” or even “TikTok Vira” to find the sound that matches your world.

The TikTok search bar: simple and fast

Just like popular social networks such as Facebook or Instagram, TikTok has its own search engine .

Simple steps

To quickly find a trending sound, simply use the TikTok platform ‘s search bar:

  • It’s fast and efficient.
  • It is precise.
  • It’s varied.

Type in keywords like “TikTok music,” “popular sound,” or a specific theme, such as “humor,” “dance.”

Our tips:

Feel free to use English expressions such as:

  • “viral trending tiktok songs”;
  • trending on tiktok ”;
  • hottest trends on tiktok ”;
  • discover the hottest trends ”;
  • trendy sound ”, etc.

You will then have access to a multitude of sounds classified by popularity.

Don’t forget the Hashtags

Hashtags are a great tool for finding the hottest songs on TikTok.

Why use hashtags?

  • It’s targeted.
  • It’s informative (with tips from the creators).
  • It’s inspiring.

They allow you to filter the results and focus on the sounds that interest you most.

Just a few clicks are enough

In the app engine, type the best TikTok hashtags such as:

  • #viralsounds;
  • #tiktokviralsounds ;
  • #comedysounds ;
  • #dancesounds ;
  • #tiktoksoundtrends.
  • #edm…

These hashtags will take you directly to the most popular posts of the moment and the sounds that accompany them.

Spotify: an external alternative to TikTok

TikTok isn’t the only platform to find the latest music trends. In fact, Spotify, the music streaming giant, also offers a multitude of playlists dedicated to the most popular TikTok sounds. Many users create Spotify playlists dedicated to the most popular TikTok sounds, and they are regularly updated to reflect new sounds.

How to do it?

  • Log in to your Spotify account or create one if you don’t have one.
  • Type “TikTok” in the search bar.

You’ll find a multitude of playlists created by users and by TikTok itself. They are often organized by theme, for example:

  • “The most viral TikTok sounds of the week”;
  • “TikTok Hits of the Summer”;
  • “Latest Cover”;
  • Trending Sound August”;
  • 2023 trend ”, etc.

Good to know:

Once you find a song you like, you can listen to it on repeat on Spotify. Plus, the platform offers playlists for all tastes, whether you’re a fan of pop, rap, electronic music or something else.

Connect to YouTube

YouTube is much more than a streaming platform. It is also a real search engine to find the hits of the moment. You will find playlists dedicated to TikTok sounds, tutorials to perform the associated choreographies, and even analyses of trends.

How to do it?

  • Open your browser or YouTube app.
  • Type in keywords like “trendy TikTok sounds,” “popular TikTok music,” “trending TikTok sounds,” “ trending TikTok audio ,” or “TikTok compilations.”
  • Use filters to refine your search: duration, publication date or language.

Additional tips:

Subscribe to channels dedicated to TikTok so you don’t miss any trends. Don’t hesitate to leave comments under the publications to exchange with other Internet users and discover new nuggets.

Nathan Elmaleh
Par Nathan Elmaleh Fondateur et CEO de Neads. J’accompagne les marques dans leur développement sur TikTok grâce à une approche complète allant de la création de contenu à l’influence en passant par la publicité. Si vous voulez faire de TikTok un canal d’acquisition performant pour votre marque, Neads est l'agence TikTok N°1 certifiée TikTok Creative Partner.