Forget the image of the social network reserved for teenagers! TikTok has become an addictive platform, bringing together millions of users of all ages. In 2023, more than a third of French people aged 30 to 39 said they regularly use this social network . Want to boost your online presence and build audience loyalty? Opt for TikTok. But how do you increase your TikTok followers? How do you develop an engaged community around your brand? Let’s take stock!
What is a TikTok community?
A TikTok community is above all a space where passions are shared. Users who have a common interest, values or goals come together, creating digital tribes. These people express themselves freely. Without judgment or filters, they share their tips and opinions. They publish videos, subscribe to hashtags and interact with each other. On TikTok, creativity is king. Every day, thousands of original and often viral videos are created. Thanks to its playful dimension, the social network allows you to build strong emotional connections with your target audience .
Why grow your TikTok community ?
With over a billion active users, the short video app TikTok has become a playground for building customer loyalty and converting prospects into customers. Posts on the TikTok app generate 15% more engagement than on other social networks . And that’s not all: 80% of users have been behind the camera. This active community offers a unique opportunity: encourage your customers to become your ambassadors by creating authentic TikTok content around your brand. By immersing yourself in these communities, you benefit from many advantages:
- Improving your reputation: TikTok’s organic reach allows you to reach a wide audience. No need to invest a lot of money!
- Increasing your brand reach : Engaging posts tend to spread quickly: ensuring better visibility;
- New generation of consumers: younger generations are particularly receptive to original content ;
- Increased conversion rate: High engagement often translates into increased sales;
- Collect valuable data: exchanges allow you to better understand your fans’ expectations and refine your content strategy in real time;
- Humanizing your image: direct interactions with users humanize your company;
- Build trust: By responding to comments and actively participating in conversations, you show your customers that you are listening to them.
As you can see, TikTok is much more than just an entertainment platform. It is a pool of potential customers for any brand looking to increase its sales and strengthen its virtual presence.
How to increase your TikTok community?
Keep in mind that growing your TikTok community isn’t just about posting videos. It’s about creating and posting content that inspires, entertains, and drives engagement. Beyond just promotion, TikTok allows you to tell your brand story in an authentic way. So don’t be afraid to reveal who you are, share your values, and create a real connection with your audience. But how do you stand out from the crowd and differentiate yourself from your competitors?
First tip: develop your content well
TikTok is full of videos. In order to stand out, you have every interest in offering different, surprising content that challenges your followers and arouses their curiosity.
Quality over quantity: the recipe for success on TikTok
You’re probably wondering how the TikTok algorithm works ? There’s no secret: the platform’s algorithm prioritizes quality over quantity. Forget about mass posting. Rather than bombarding your followers with bland, soulless videos, focus on creating captivating content . How can you tell the difference?
- Use TikTok’s creative tools: new filters, special effects, trendy music… Use all the resources at your disposal to bring your ideas to life. This is the trick to creating content that stands out;
- Adapt your content to the platform’s codes: TikTok is a universe in its own right. Immerse yourself in its culture to create a video that resonates with your subscribers;
- Be authentic: TikTokers are looking for spontaneous, reliable posts. Don’t try to port your video from other social networks . Keep it simple and let your creativity run wild.
The platform values original content. By creating quality videos, you increase your chances of being highlighted by the TikTok algorithm .
Going Viral on TikTok: The Power of Trends
To provide a better user experience to your followers, think about producing quality content that adapts to the latest news. Dance, humor, tutorials… You are spoiled for choice. TikTok trends have the power to help you propel a video beyond your usual community, exposing it to millions of users in a matter of hours. Be trendy, while remaining yourself! To establish yourself on TikTok, you have to be on the lookout for the latest news. But be careful, not all trends are equal! How to choose and exploit trends?
- Be selective: choose those that resonate with your brand and audience to create original, quality content .
- Adapt new products to your brand image: don’t hesitate to personalize the latest creations so that they reflect your identity and values.
- Be responsive: be ready to react quickly so as not to miss opportunities;
- Listen to your community: Your followers’ reactions on TikTok are valuable. Analyze them to adapt your video content and publish videos that really interest them.
TikTok trends are a golden opportunity for content creators . Staying true to your identity will ensure your success on the platform.
Increase your visibility with TikTok features
The app provides you with a wide selection of tools. The Duo and Collage features are particularly interesting for collaborating with other creators. Duo This feature allows you to juxtapose your video with that of another creator. Its advantages are quite numerous:
- Increased reach: when you collaborate with another creator, you gain access to their community and vice versa;
- Enriching interactions: the Duo creates a direct link with the other creator and boosts the engagement of your fans;
- Unique content: the Duo format offers many creative possibilities for creating original videos;
Collage Have fun repurposing your favorite videos! This feature gives you the ability to create funny and original content in no time.
- Join the conversation: Participate in ongoing discussions and feel free to share your views;
- Create viral content: By leveraging popular videos, you increase your chances of having your content shared and going viral;
- Expand your network: Collage is a bridge to new collaborations. By integrating a video into yours, you enter into direct contact with its community, creating new opportunities for exchanges.
Collage is a powerful tool to leverage virality on TikTok and create videos that go viral.
The commitment
On TikTok, growth isn’t just about creating content . Interacting with your community is just as important, if not more so.
Talk to your audience
TikTok is a social platform, and interaction is at the heart of how it works. So, start the conversation and respond to messages. But how do you engage with your community?
- Be responsive: Respond to comments as soon as possible to show your followers that you are listening to their messages.
- Post tailored responses: Address your followers by their username and show them that you know them;
- Encourage discussion: Ask questions to your community to generate their reactions;
It is by building relationships with your target audience that you will succeed in standing out.
Collaborate with other creators
Every TikTok community has its own language. To make your voice heard, collaborate with influencers who speak these languages. Look for creators whose values and audience align with your brand on TikTok . Together, you can create impactful content . Collaborations can take many forms, including:
- Long-term partnerships;
- One-off campaigns;
- Challenges;
- Challenges.
These partnerships guarantee that you will expand your reach and position yourself as a committed brand.
Maximize your visibility with hashtags
To get your videos seen by the largest number of people , opt for relevant hashtags. It’s simple, but effective. Hashtags are like tags that allow users to easily find your videos. Choose them carefully so that they perfectly match the theme of your content. Be specific, vary the formats (popular and niche) and follow trends to reach the target audience. The more relevant your hashtags are, the more you can attract qualified subscribers.
The day before
On TikTok, terms like “CottageCore,” “Booktoke,” or “POV” emerge regularly. Trends are good, but authenticity is better. Take inspiration from popular challenges and formats, but add your own personal touch. To avoid being overwhelmed, dive into the app. Explore the “For You” tab: test different formats, styles, and sounds, and above all, have fun! Remember that TikTok rewards creativity. By continually analyzing your performance, you will refine your digital marketing strategy .
Ready to grow your community on TikTok?
Do you want to make yourself known on TikTok? At Neads, our TikTok agency supports you at every stage of your project. Our TikTok experts will help you build an engaged community. We put our know-how at your service!
By Nathan Elmaleh
