Live Shopping is about promoting and selling products through live streams on social media in collaboration with influencers. It’s a new way of buying products during a live stream encouraged by an influencer. Social media users are increasingly adopting this modern “TV shopping” format.
France is slowly but surely seeing Live Shopping as an online sales strategy. 67% of people surveyed say they are interested in Live Shopping, which is a format with a conversion rate 10 times higher than traditional channels.
Live shopping is already a concept used by brands that commission the sales and broadcast the video on their own website. But we believe we can further – the live shopping format has a clear influence on buying behaviours, and social media platforms are the perfect place to leverage their full reach. This is what drives us at Neads!
From creative planning to producing the live stream, our creative strategists are with you every step of the way to produce your live shopping on TikTok or Instagram with creative and powerful content aimed at meeting your brand identity, awareness, engagement, and conversion goals.
At Neads, we’re a Live Shopping agency that puts quality of service and support at the heart of everything we do, and we will be by your side to offer you bespoke solutions at every step of our relationship.
If you want to promote your brand, product, or services, our Live Shopping agency will help you generate the brand image, traffic, and conversions you need with a tried-and-tested methodology.