Awaited with great enthusiasm by all to benefit from the best prices in a complicated economic context due to the Covid19 health crisis, this year Cyber Monday should reach the peak of e-commerce sales in France.
Let’s take a step back – what is Cyber ??Monday?
Cyber Monday first made an appearance in France in 2010. It’s the digital shopping event of the year, with deals to be had by all! This year, Cyber ??Monday falls on Monday, November 29, the Monday following the famous Black Friday. In fact, Cyber Monday is the culmination of the Black Friday weekend deals.
A few weeks separate Cyber ??Monday from Christmas, which is why many consumers see the date as an opportunity to start (or finish!) their Christmas shopping.
This is the opportunity that will allow you to boost your annual turnover.
Black Friday, Cyber ??Monday – what a difference a day makes
Black Friday is the original event, and it’s always been about brick-and-mortar businesses.
Cyber ??Monday, on the other hand, is all about e-commerce deals and online shopping discounts. You can look at it like the virtual Black Friday sales.
The most attractive offers are mainly on tech products such as games consoles, smartphones, household appliances, etc.
Every year, online sellers report huge spikes in their website activity. It’s the perfect opportunity to raise awareness about your brand with the general public and improve sales on your website.
So, to increase your turnover, your strategy should see Black Friday and Cyber ??Monday working in perfect harmony, with specific strategies for the both events.
How to maximize your Cyber ??Monday and increase your sales
This is the question you are probably asking yourself while reading this article. That’s why we’ve put together five tips for your online store.
1: Create a flash sale
On Cyber Monday, everyone’s looking for a deal. The urgency of the event, which only lasts 24 hours, encourages consumers to buy more spontaneously so as not to miss out on the offer. Create excitement around your flash sale with special banners.
2: Offer a special Cyber ??Monday discount
Customers expect bargain prices, so you have to offer attractive discounts to encourage people to buy. However, don’t forget to keep an eye on your margins. Remember to offer a different strategy for each event by showcasing the one-time-only discounts to people to make a purchase.
3: Remember, lots of people are shopping with Christmas presents in mind!
As we mentioned above, many people take advantage of Black Friday and Cyber ??Monday offers to start doing their Christmas shopping.
That time-old problem of not knowing quite what to buy your work friend or brother-in-law for Christmas could work to your advantage!
To maximize the effectiveness of your campaigns, offer special categories “for the mother-in-law who loves cooking” or for “the grandfather who loves football” by posting on social media to inform your community.
4: Sell in batches
Consumers rave about package deals on special offer at attractive prices. You can offer customisable batch purchases on clothes, for example – a mixture of colours, sizes, etc.
And, to get the word out, there’s nothing like posting to social media to showcase your batch offers to optimise your performance.
5: Share special offers for your loyal customers
When you advertise a special offer for loyalty cardholders or site members, new customers are often intrigued about the deal they could be getting.
In summary, the goal is to maximise Black Friday and Cyber ??Monday potential while keeping the holiday season in mind. Make sure you’re offering deals to attract customers and boost your sales.
Are you looking to launch your Cyber Monday campaign?
Neads is THE partner that you need!
Contact us now!
By Nathan Elmaleh
