Spring

Spring is the brand that’s shaking up the detergent and cleaning products industry.

 

The brand’s promise ? Put an end to plastic cans and offer clean formulas, all delivered straight to your mailbox.

Spring
-40%
CPA in 2 months
+2M
reached on Snap and TikTok
+30%
additional sales

Spring's challenges and requirements

In early 2022, Spring aimed to boost its visibility and sales by including new acquisition channels in its marketing strategy.

With this in mind, Neads was entrusted with optimizing and managing the brand’s growth on Snapchat and TikTok Ads.

At the same time, Neads’ creative team was tasked with producing UGC and Motion Design videos to support the campaigns.

Solutions implemented by Neads

In less than 8 weeks, our performance teams succeeded in achieving below-target CPA thanks to a creative strategy specific to Snapchat and TikTok.

Snapchat Ads

  • Dynamic video creation
  • Conversion and acquisition campaigns
  • Re-engagement and retargeting campaigns

 

TikTok Ads

  • Personalised and similar audience creation
  • Top Feed format launch to generate traffic
  • Acquisition and retargeting campaigns
  • UGC video creation
  • Setting up the Spark Ads format

Our latest creations for Spring

Spring

Spring

Spring

Spring

Spring

Spring

Our methodology

The different actions implemented
Stratégie

Strategy

Development of a strategy and account structure adapted to the brand’s needs on TikTok and Snapchat Ads.

Tournage

Creation

Production of advertising videos to fuel and maximize campaign conversions (UGC, Motion Design, Spark Ads).

Management

Thanks to our creative strategies and videos, as well as campaign optimizations, we were able to provide Spring with the best possible acquisition strategy.

Publication

Reporting

Real-time monitoring tool, personalized reports, daily feedback and weekly checkpoints available for Spring to track its performance.

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