The Garancia laboratory develops cosmetics based on the latest advances in cosmetology research.
The brand combines natural ingredients with patented molecules derived from cutting-edge technologies to offer beauty products that are healthy, effective and more respectful of health and skin.
Garancia wanted to promote its limited-edition bestseller, the “Pschitt Magique”, on TikTok by activating the platform’s TTCX program.
This program enables brands to benefit from creative videos offered by TikTok in return for a fixed advertising investment.
The brand called on Neads, TikTok’s creative partner, to produce videos for the campaign.
For this TTCX project, the creative challenges were to produce 6 different videos that perfectly respected Garancia’s editorial line through a magical universe, while highlighting the “Magic Pschitt” and its benefits.
One of the requirements was to produce videos with content creators from the pharmaceutical sector.
We therefore carried out a creative strategy with a selection of experienced content creators in the beauty and wellness field, while at the same time proposing creative, engaging concepts/briefs designed in an “aesthetic” universe.
Our creative team has selected the most relevant TikTok content creators for Garancia.
For each video, our team has drawn up a creative brief that includes all the necessary information and serves as a framework for the creators.
TikTok content creators shoot the shots requested by the creative team, which we then validate with the brand.
Our editors take the shots filmed and edit the videos in compliance with TikTok codes (duration, safe zone, CTA…).
