BZB

Founded in 2005, BZB is a mixed fashion brand dedicated to young people, opting for a trendy, quirky universe and offering a wide choice of trendy clothes.

 

BZB adapts to the demands of the new generation, so that everyone can find their own look among its different collections.

+70
UGC videos produced
+25
motion design
+20
creators activated

BZB's challenges and requirements

Already well-established on social networks, BZB was looking to boost its brand awareness and increase sales through high-performance creative videos.

The brand’s objective was to produce authentic UGC videos and motion design videos to feed its advertising campaigns.

To this end, BZB turned to Neads for the daily production of creative videos for platforms such as Snapchat, TikTok, Meta and YouTube.

Solutions implemented by Neads

UGC videos

  • Creators selection matching with the brand’s image
  • +20 UGC creators activated
  • Writing creative briefs and concepts
  • Over 70 UGC videos produced
  • Editing and video retouching

Motion Design

  • More than 25 motion design videos
  • Private sales videos, 2024 Sales, Denim Collection, BZB Casting
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Our latest creations for BZB

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Our methodology

The different actions implemented
Logo casting

Casting

Our creative team has selected the most relevant UGC content creators to represent BZB.

Script

Briefing

For each video, our team has drawn up a creative brief that includes all the necessary information and serves as a framework for the creators.

Tournage

Shooting

The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.

Editing

Our editors take the shots and edit the videos, respecting the platform codes (duration, safe zone, CTA…).

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