The Allianz Group is one of the world’s leading insurers.
The brand offers a comprehensive range of products to meet all its customers’ needs, including life, health, car and savings insurance.
In 2023, Allianz aimed to promote its home insurance offer on TikTok by activating the platform’s TTCX program.
This program enables brands to benefit from creative videos offered by TikTok in return for a fixed advertising investment.
Allianz called on our agency, TikTok’s creative partner, to produce the videos for this campaign.
Our creative team selected the most relevant TikTok content creators to embody the Allianz brand.
For each video, our team has drawn up a creative brief that includes all the necessary information and serves as a framework for the creators.
TikTok content creators shoot the shots requested by the creative team, which we then validate with the brand.
Our editors take the shots filmed and edit the videos in compliance with TikTok codes (duration, safe zone, CTA…).
