Allianz

The Allianz Group is one of the world’s leading insurers.

 

The brand offers a comprehensive range of products to meet all its customers’ needs, including life, health, car and savings insurance.

Allianz
4,5%
conversion rate
+3,8M
impressions
6
videos produced

Allianz's challenges and requirements

In 2023, Allianz aimed to promote its home insurance offer on TikTok by activating the platform’s TTCX program.

This program enables brands to benefit from creative videos offered by TikTok in return for a fixed advertising investment.

Allianz called on our agency, TikTok’s creative partner, to produce the videos for this campaign.

Case Study Allianz 2

Solutions implemented by Neads

  • TTCX TikTok campaign production
  • Selection of 2 talented creators
  • Creative briefs for creators
  • 6 original concepts
  • Editing and retouching videos
Case Study Allianz 3

Nos dernières créations pour Allianz

Allianz

Allianz

Allianz

Allianz

Notre méthodologie

The different actions implemented
Logo casting

Casting

Our creative team selected the most relevant TikTok content creators to embody the Allianz brand.

Script

Briefing

For each video, our team has drawn up a creative brief that includes all the necessary information and serves as a framework for the creators.

Tournage

Shooting

TikTok content creators shoot the shots requested by the creative team, which we then validate with the brand.

Editing

Our editors take the shots filmed and edit the videos in compliance with TikTok codes (duration, safe zone, CTA…).

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