4.5%
conversion rate
+3.8M
impressions
6
videos produced
Allianz’s challenges
Home insurance isn’t the topic people most readily share on TikTok. Yet it’s the one Allianz chose to highlight in 2023, by activating the platform’s TTCX program.
This program gives brands access to creative videos offered by TikTok in return for a set advertising investment.
As a TikTok creative partner, Neads was chosen to produce the videos for this campaign.
Our solution
To make home insurance tangible and relatable, we focused on putting faces to the brand. Two creators were selected to represent it naturally.
We came up with six original concepts and wrote a creative brief for each one, to get Allianz’s messages across in TikTok’s own language, far from typical insurer talk.
The videos, edited and polished by our teams, generated more than 3.8 million impressions with a 4.5% conversion rate.
Our creations for Allianz
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected two TikTok content creators to embody Allianz. On a topic like home insurance, credibility is essential: we looked for profiles able to explain simply an offer often seen as complex, with a natural tone and a real bond with their community.
Briefing
For each of the six concepts, our team wrote a creative brief bringing together all the necessary information: angle, key messages, outline and tone. This framework ensures the information about the offer is accurate, while giving creators the freedom to present it in their own words and with their own personality.
Shooting
The creators shot the shots requested by our creative team, which we then approved with the brand. This approval step is essential for an insurance product, where every word counts, but it preserves the spontaneity of the footage, which gives the videos their natural place in the feed.
Editing
Our editors took the footage and edited six videos true to TikTok’s codes: the right length, respect for safe zones, clear calls to action. The result: short, easy-to-follow content that generated more than 3.8 million impressions and a 4.5% conversion rate.
