Payfit is the French unicorn that has revolutionized payroll and human resources management with its all-in-one software.
Payfit wanted to promote its software solution by featuring authentic UGC videos in its B2B advertising campaigns.
The aim was to create powerful videos using creative talent that embodied the brand’s image and values.
Selection of the most relevant UGC content creators to embody Payfit’s messages and values.
A creative brief is drawn up for each video, containing all the necessary information and serving as a framework for the UGC creators.
The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.
Our editors retrieve the shots and edit the videos according to Meta codes.
