12
UGC videos
3
content creators
Payfit’s challenges
How do you make management software desirable on social media? That’s the challenge Payfit gave us for its B2B campaigns.
The brand wanted to bet on authentic UGC videos, led by creators who embody its image and values, to speak to its audiences more naturally than a traditional ad.
Our solution
We selected three creators able to talk about a professional tool simply and credibly.
For each of them, we came up with several original concepts and wrote precise creative briefs, to vary the angles without losing the thread of the message.
In total, 12 UGC videos were shot, edited and polished by our teams, ready to run in the brand’s campaigns.
Our creations for Payfit
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
We selected three UGC content creators to embody Payfit’s messages and values. In a B2B space, the key criterion was credibility: profiles able to talk about a professional tool simply, the way a convinced user would, without jargon or a sales tone.
Briefing
For each video, our team wrote a creative brief bringing together all the necessary information: concept, key messages, outline and tone. This precise framework allows creators to stay true to Payfit’s messaging while keeping their spontaneity, which is essential for UGC content to ring true.
Shooting
The UGC creators shot the shots requested by our creative team, which we then approved with the brand. This approval step ensures the messages are accurate on a topic where precision matters, while preserving the natural feel of the footage that makes the UGC format so powerful.
Editing
Our editors took the footage and edited the 12 videos following Meta platform codes: an immediate hook, fast pacing, subtitles and adapted formats. Editing and post-production give the content a polished finish, without losing the authenticity that makes it credible in the feed.
