Payfit

Payfit is the French unicorn that has revolutionized payroll and human resources management with its all-in-one software.

Payfit
12
UGC videos
3
content creators

Payfit's challenges and requirements

Payfit wanted to promote its software solution by featuring authentic UGC videos in its B2B advertising campaigns.

The aim was to create powerful videos using creative talent that embodied the brand’s image and values.

Payfit

Solutions implemented by Neads

  • Production of 12 UGC videos
  • Selection of 3 creators
  • Creative briefs for creators
  • Implementation of various original concepts
  • Editing and retouching videos
Payfit

Our latest creations for Payfit

Payfit

Payfit

Payfit

Payfit

Payfit

Payfit

Our methodology

The different actions implemented
Logo casting

Casting

Selection of the most relevant UGC content creators to embody Payfit’s messages and values.

Script

Briefing

A creative brief is drawn up for each video, containing all the necessary information and serving as a framework for the UGC creators.

Tournage

Shooting

The UGC content creators shoot the shots requested by the creative team, which we then validate with the brand.

Editing

Our editors retrieve the shots and edit the videos according to Meta codes.

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