In 2024, the Arthes Group’s ambition was to increase the visibility and sales of its 3 brands by deploying several influencer strategies each month.
The aim was to highlight the various fragrance and cosmetics ranges of the Jeanne en Provence, Jeanne Arthès and Skil brands through authentic influencers on Instagram and TikTok.
To meet this need for influence, the Neads teams deployed various strategies for each brand, involving several recurring monthly collaborations.
We’ve selected dozens of influencers based on each brand’s image and specific needs, opting for creative profiles with between 15,000 and 100,000 followers and high engagement rates.
Next, we developed original and innovative concepts to present the different products of the Arthès group, by varying the collaboration formats (stories, reels, publications…).
Identification and selection of relevant influencers, adapted to the different brands of the Arthes Group.
Proposal of various concepts and formats for collaboration, including creative briefs for influencers.
Production of the videos by the influencers, followed by validation by the brand before publication on their account.
Performance analysis after each collaboration, followed by global statistical reporting.
"Very satisfied ! Every influencer collaboration was successfully completed for each of our brands with good performance."
