Arthes Group

Founded in 1978, Groupe Arhtes has been a creator of perfumes and cosmetics for over 40 years, distributed in France and internationally.

Arthes
16
activated influencers
+50
collaborations realized
+750k
total followers

Challenges and requirements of the Arthes Group

In 2024, the Arthes Group’s ambition was to increase the visibility and sales of its 3 brands by deploying several influencer strategies each month.

The aim was to highlight the various fragrance and cosmetics ranges of the Jeanne en Provence, Jeanne Arthès and Skil brands through authentic influencers on Instagram and TikTok.

Solutions implemented by Neads

To meet this need for influence, the Neads teams deployed various strategies for each brand, involving several recurring monthly collaborations.

We’ve selected dozens of influencers based on each brand’s image and specific needs, opting for creative profiles with between 15,000 and 100,000 followers and high engagement rates.

Next, we developed original and innovative concepts to present the different products of the Arthès group, by varying the collaboration formats (stories, reels, publications…).

Videos from the campaigns

Jeanne Arthes

Jeanne En Provence

Skil

Jeanne Arthes

Jeanne Arthes

Jeanne Arthes

Jeanne En Provence

Skil

Jeanne En Provence

Our methodology

The different actions implemented
Logo casting

Casting

Identification and selection of relevant influencers, adapted to the different brands of the Arthes Group.

Logo briefing

Briefing

Proposal of various concepts and formats for collaboration, including creative briefs for influencers.

Tournage

Production

Production of the videos by the influencers, followed by validation by the brand before publication on their account.

Publication

Reporting

Performance analysis after each collaboration, followed by global statistical reporting.

"Very satisfied ! Every influencer collaboration was successfully completed for each of our brands with good performance."

Claire Gervasoni
Claire GervasoniSocial Media Manager for the Arthes Group

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