16
activated influencers
+50
collaborations realized
+750k
total followers
The Arthes Group’s challenges
In 2024, Groupe Arthes wanted to grow the visibility and sales of its three brands: Jeanne en Provence, Jeanne Arthès and Skil.
The chosen lever: influencer marketing, with several activations every month. The goal was to introduce each brand’s fragrance and cosmetics ranges through authentic influencers on Instagram and TikTok.
Our solution
Three brands, three personalities: we built a dedicated influencer strategy for each one, driven by recurring monthly collaborations.
Casting focused on creative profiles with 15,000 to 100,000 followers and high engagement rates, chosen according to each brand’s image and needs. Sixteen influencers were activated, for more than 50 collaborations.
For each product, we came up with original concepts and varied the formats (stories, reels and posts) to keep the messaging fresh month after month. In total, more than 750,000 combined followers.
Our creations for the Arthes Group
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
We identified and selected influencers suited to each of Groupe Arthes’ brands, with communities of 15,000 to 100,000 followers and high engagement rates. Choosing mid-tier profiles favors closeness and trust over sheer audience size, for credible recommendations.
Briefing
For each collaboration, we proposed concepts and formats tailored to the product and the platform: stories, reels or posts. Each influencer received a creative brief specifying the product, key messages and angle to take, with enough freedom to keep her own voice.
Production
The influencers produced their videos in their own style, before approval by the brand. Once approved, the content was published on their Instagram and TikTok accounts. This short approval loop makes it possible to sustain a demanding monthly pace without sacrificing consistency with each brand’s image.
KPI analysis
After each collaboration, our teams analyzed the results: reach, engagement, community reactions. These insights informed the choice of subsequent collaborations, followed by overall reporting that gives the group a clear view of the impact of influencer marketing on each of its three brands.
Very satisfied! Every influencer collaboration was successfully completed for each of our brands with good performance.
Claire Gervasoni
Social Media Manager for the Arthes Group
