+7.5M
impressions
+42K
interactions
3.9
ROAS
Théâtre du Lido’s challenges
October 2024: Théâtre du Lido launches Les Demoiselles de Rochefort, a stage adaptation of Jacques Demy’s cult film. A colorful, joyful show, rooted in the collective imagination and true to the Lido’s commitment to musicals that are accessible to all audiences.
For this launch, the Lido wanted to modernize the show’s promotion on TikTok and reach a younger audience. Not with an advertising pitch, but with micro-influencers passionate about the work, about musicals and about Jacques Demy’s world.
The goal: spark conversation, emotion and word-of-mouth, make the show desirable for a new generation of theatergoers, and fill the venue.
Our solution
Neads devised a hybrid TikTok strategy, designed to bring the work to life beyond the stage.
At the heart of the setup, two levers. Shoots with the cast, to capture the show’s energy and humanize the troupe. And a micro-influencer activation with true Jacques Demy fans, whose enthusiasm can’t be faked.
At the same time, we designed and produced TikTok campaigns dedicated to ticket sales, combining show excerpts, direct hooks and short formats. The emotion and nostalgia sparked by the organic content are thus turned into bookings. Outcome: more than 7.5 million impressions and more than 42,000 interactions.
Our creations for Théâtre du Lido
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected micro-influencers for one specific reason: their sincere passion for Les Demoiselles de Rochefort, musicals and Jacques Demy’s world. This affinity criterion comes before audience size, because a credible recommendation is worth more than broad reach without conviction.
Scripts
Our team came up with impactful concepts and wrote a script for each video, from the content shot with the troupe to the creators’ own videos. Each script strikes the right balance between nostalgia for the cult film, the energy of the show on stage and the immediate urge to book a seat.
Shooting
The shoots brought together the cast and the content creators, following the shots described in the briefs. Filming the troupe makes it possible to show the backstage, the energy and the humanity of the show, where a simple trailer would remain distant. The creators bring their perspective as fans and their personal tone.
Editing
Our editors crafted each video according to its purpose: organic content to convey the emotion, short formats and direct hooks for ticket sales. Each edit follows TikTok’s codes, with pacing designed to grab attention from the very first seconds and make people want to see the show live.
We worked with Neads on two shows, both ahead of opening (pre-teasing) and during the run, on content creation and on TikTok paid campaigns. Real expertise, and a real pleasure working with the Neads teams.
Elodie Lacouture
Marketing and Communications Director, Lido de Paris
