+500M
views
+100
creators activated
+400
videos created
Gifi’s challenges
GIFI wanted to establish its brand for the long term on Instagram and TikTok, two platforms with a large, engaged audience.
The bet: get varied, credible creators close to the brand’s world talking about new arrivals and flagship products. With a requirement for consistency and responsiveness, to keep up with both store news and platform trends.
Behind this ambition lies a brand image goal: humanize GIFI, capture attention, build consideration and create real brand preference.
Our solution
It all starts with casting. Each creator is chosen according to GIFI’s expectations, the target audiences and the products to showcase, for their credibility, their ability to engage their community and their natural affinity with the brand.
Next come pace and responsiveness. Production follows the new arrivals available in store and platform news, with short, modern, trend-inspired formats designed for Instagram and TikTok.
More than 100 creators activated, more than 400 videos created and more than 500 million views: thanks to UGC, GIFI comes to life in a human, authentic way, as close as possible to its customers.
Our creations for Gifi
Creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected the most relevant content creators for GIFI, based on the product to showcase and the target audience. Each profile brings their own world, tone and a community that trusts them. More than 50 creators were activated to embody the brand in all its diversity.
Concepts
For each new arrival, we came up with concepts able to ride current trends without losing GIFI’s DNA. Each video has a creative brief specifying the angle, the product, the points to show and the freedom given to the creator to stay natural on camera.
Shooting
The creators filmed following the shots described in the briefs, in their own style. The production pace follows new arrivals in store: content has to go out when the product is on the shelves, not three weeks later. This responsiveness fuels a steady stream of videos all year round.
Editing
Our editors crafted each video for its platform, Instagram or TikTok, respecting its formats, pacing and codes. Immediate hook, trending sounds, subtitles: more than 250 videos were produced with this approach, for a total of more than 200 million views.
The teams are very agile, motivated and committed. They know how to adapt to our complex product availability situations.
Vanessa Matias
Digital Marketing Manager at Gifi
