+10
followers
+34M
content views
+55K
likes
Roger&Gallet’s challenges
Roger&Gallet was not yet on TikTok. For its arrival, the brand wanted to establish itself as an everyday companion, a source of well-being and happiness through its sensory rituals.
The platform offered an opportunity to reach a younger audience and refresh the brand’s voice. The challenge: adopt TikTok’s codes and become relatable, lifestyle-driven and inspiring, without giving up the house’s refinement or heritage.
Beyond visibility, the aim was to build an active, lasting community that would make its products everyday well-being essentials.
Our solution
We launched Roger&Gallet France’s verified TikTok account with a dedicated editorial strategy, built around three pillars true to the brand’s DNA: everyday well-being, sensory journeys and olfactory experiences.
To speak the platform’s language, we bet on authentic, engaging UGC content that fits naturally into how people use TikTok while showcasing the brand’s premium world.
The account brought together a strong community, mostly aged 25 to 44, and racked up more than 34 million views and more than 55,000 likes. On the media side, its content ranked among the top 25% performers in its industry for impressions.
Our creations for Roger&Gallet
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We defined the account’s editorial strategy and its three content pillars: everyday well-being, sensory journeys and olfactory experiences. This framework gives each video a specific role and enables consistent, ongoing messaging, in keeping with the brand’s heritage and true to TikTok’s codes.
Casting
We selected TikTok content creators in line with Roger&Gallet’s image and values: profiles attuned to the world of well-being, able to translate an olfactory experience into images and talk about the brand with elegance, without losing the spontaneity that makes the platform so powerful.
Production
The videos were produced with our content creators and the brand’s assets. The whole challenge was to make visible what can’t be seen: a fragrance, a sensation, a moment of pause. The UGC content tells the story of these rituals in an intimate and natural way, as close as possible to users’ everyday lives.
Sponsoring
The content was promoted through paid campaigns to extend its reach and grow the account’s community. This amplification made it possible to reach an audience mostly aged 25 to 44 and rack up more than 34 million views, with content among the top 25% performers in its industry for impressions.
