+16K
followers
+12M
views
+125
videos created
Phyto Paris’ challenges
In early 2025, Phyto Paris came to a realization: its TikTok presence wasn’t taking off. Historically sold in pharmacies and drugstores, the brand suffered from an image seen as unappealing on a fast-paced, creative and highly codified platform.
The existing account lacked content, consistency and above all a territory that set it apart from the more “pop” hair care brands born on the platform.
The ambition was clear: build awareness and affinity with a younger audience. To take on this challenge, the brand turned to Neads.
Our solution
We started from a simple question: what does Phyto Paris have that others don’t? The answer comes down to one word, botany, at the heart of its formulas and hair care expertise. We made it the common thread of its messaging on TikTok.
To embody this territory, production scaled up: more than 30 creators activated throughout the year and a pace of 12 pieces of content per month.
At the same time, a tailored paid strategy targeted a younger audience, with follower growth as the top priority. Result: more than 125 videos created, more than 12 million views and more than 16,000 new followers.
Our creations for Phyto Paris
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Strategy
We defined an editorial strategy refocused on Phyto Paris’s botanical DNA, structured into content pillars for consistent, ongoing messaging on TikTok. Each pillar gives the videos a specific role and makes it possible to sustain a demanding pace without losing the consistency of the brand’s messaging.
Casting
We selected TikTok creators in line with Phyto Paris’s image and values, able to talk about hair care naturally and credibly. More than 30 creators were activated throughout the year, with a variety of profiles to reach a younger audience without betraying the brand’s expertise.
Production
The videos were produced with our creators and the brand’s assets, at a pace of 12 pieces of content per month. This steady volume is a game-changer on TikTok: it establishes the brand in its audience’s feed, multiplies the angles around botany and gives the account the consistency it was lacking.
Sponsoring
The content was promoted through paid campaigns with younger targeting and one top priority: growing the community. This amplification introduced the brand beyond its natural audience and firmly established Phyto Paris on TikTok, with more than 16,000 new followers as a result.
With Neads, the quality of our content has improved and the results prove it. Working with Neads is a real pleasure!
Paul P.
PR & Advocacy Project Manager
