50
videos produced
+2M
content views
+20
content creators
Nocibé’s challenges
In 2025, Nocibé was looking to grow its organic presence on Instagram and TikTok with authentic, engaging content true to its beauty world.
The need was broad: varied, high-quality profiles to showcase each entity’s products and collections, and a regular feature around in-salon treatments. All to highlight the retailer’s expertise, drive engagement and build audience loyalty, in step with social trends and customer expectations.
This is the project Nocibé entrusted to Neads.
Our solution
We built the setup on three pillars:
- A diverse cast of creators, chosen according to the brand’s expectations
- Regular content production on both products and in-salon treatments
- Short, engaging formats designed for Instagram and TikTok
Each piece of content was then reworked into several variations to multiply the angles and extend its lifespan. In total: 50 videos produced, more than 20 content creators and more than 2 million views.
Our creations for Nocibé
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected the most relevant content creators for Nocibé, based on the products, collections and treatments to highlight. More than 20 profiles were chosen for their beauty credibility, their style and their closeness to the retailer’s community. A diversity that reflects that of its customers.
Concepts
We came up with concepts tailored to each topic: discovering a product, showcasing a collection, experiencing an in-salon treatment. For each video, the team wrote a creative brief specifying the angle, the message to get across and the visual codes to follow to stay true to Nocibé’s world.
Shooting
The creators filmed following the shots described in the briefs, with their own perspective and their own way of talking about beauty. For content dedicated to in-salon treatments, the experience is shown as it really happens, to make people want to try it. This approach gives the videos the sincerity that makes the difference in the feed.
Editing
Our editors crafted each video for Instagram and TikTok, respecting each platform’s formats and pacing. Each piece of content was then reworked into several variations, with different hooks and edits, to multiply the angles and rack up more than 2 million views.
