+24M
impressions
12
videos produced
+1,500
sign-ups
LMDE’s challenges
How do you talk health insurance to students? That’s the question LMDE asked itself, as it wanted to promote its student health insurance offers on TikTok and gain visibility with this audience.
20 to 24-year-olds consume most of their content on social platforms. To stay top of mind, a topic seen as dull had to be made visible, accessible and easy to understand, with formats true to TikTok’s codes.
The brand needed a setup capable of large-scale distribution while ensuring a consistent, continuous presence over the key period, from July to October.
Our solution
We offered LMDE a turnkey TikTok setup, designed to capture students’ attention and turn it into sign-ups.
At the heart of the setup: short, authentic content written with the platform’s codes. Testimonials, student scenarios, educational formats: each video highlights the health plan and civil liability insurance, without jargon.
This content was shown to 20 to 24-year-olds, with an extension to 18 to 26-year-olds. Result: more than 24 million impressions with 12 videos, and more than 1,500 sign-ups.
Our creations for LMDE
With creative, authentic content tailored to the codes of each platform
Our methodology
🧑💻
Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Our creative team selected the most relevant content creators for LMDE: profiles close to student life, credible when talking about health and everyday life. Their legitimacy with 20 to 24-year-olds was key to getting a topic like health insurance heard all the way through, rather than swiped away.
Concepts
We came up with concepts that make health insurance concrete: testimonials, student scenarios and educational formats around the health plan and civil liability insurance. For each video, the team wrote a creative brief specifying the message, the scenario to act out and the tone to adopt.
Shooting
The creators shot their videos following the shots described in the briefs, acting out situations every student can relate to. This approach makes the topic accessible: rather than presenting an offer, we show what it’s actually for. Twelve videos were produced to cover the entire key period.
Media
The videos ran on TikTok to 20 to 24-year-olds, with an extension to 18 to 26-year-olds, from July to October. This continuous presence over the key period placed LMDE in its audience’s feed, with more than 24 million impressions and more than 1,500 sign-ups over the course of the campaign.
