+1.2M
impressions
3.8%
engagement rate
100K
EMV generated
Larousse’s challenges
Coloring is enjoying a revival on social media, and the creative hobbies space has never been more competitive. Against this backdrop, Larousse and its Dessain & Tolra brand wanted to introduce Cosy Colo coloring books to a wider audience.
Three challenges guided the messaging:
- Showcase iconic products, already very popular online, through sincere messaging true to the brand’s values of creativity and sharing
- Gain visibility with a community passionate about coloring and creative activities, by building a strong connection with the creators
- Anchor Dessain & Tolra in a real, friendly and memorable moment that leaves a positive and lasting impression
Our solution
Rather than a simple product placement, we chose to create a moment: a Chipie Sunday creative afternoon, organized with creator Mayadorable, whose world naturally matches that of Cosy Colo. She regularly offers this format to her community. The brand slipped into an event her followers were already looking forward to.
To amplify the event’s reach, creators Jules Pedretti and Hdnlili joined the afternoon. Three communities came together, and interactions multiplied.
Cosy Colo became a vehicle for sharing and creating, far more than a product shown on screen. Result: more than 1.2 million impressions, a 3.8% engagement rate and €100K in EMV generated.
Our creations for Larousse
With creative, authentic content tailored to the codes of each platform
Our methodology
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Our Social Media agency offers a complete methodology to help you reach your goals
Casting
Mayadorable was the obvious choice: her Chipie Sunday format and her world are naturally aligned with Cosy Colo. Our team then selected Jules Pedretti and Hdnlili to round out the afternoon, with complementary communities able to broaden the operation’s audience while remaining credible on the topic of coloring.
Briefs
For each creator, our team wrote a creative brief that leaves plenty of room for the event’s spontaneity. The goal: keep Cosy Colo at the center of the conversation without the brand overshadowing the moment. Key messages, highlights to capture and freedom of tone were framed in advance.
Shooting
Our production team traveled on site to film the creative afternoon alongside the creators. The cameras captured the atmosphere, the conversations and the creations as they took shape, as close as possible to what was really happening. This almost documentary approach gives the content its warmth and authenticity.
Publication
Once the videos were edited by our post-production team, each creator published them on their own account, in their usual tone. This cross-posting between three communities multiplied the operation’s visibility, with more than 1.2 million impressions and a 3.8% engagement rate.
The teams are very responsive, efficient, attentive, proactive, creative and give great advice. Our campaigns have performed very well, delivered high-quality results and helped strengthen our brand awareness.
Mélanie Tessier
Web Marketing Manager at Larousse
